Sustained growth is expected in retail volume sales of juice in the forthcoming years driven by consumers who perceive juices as a healthier alternative to carbonates. Younger generations of Bolivians are adopting juices into their daily diets, however there is strong competition from still flavoured waters where products containing juice are expanding.
In recent years, there has been little differentiation among the leading brands in terms of flavour, price and pack sizes. The cost efficiency of supply chains has become even more critical to the success and profitability of juice drinks brands.
The juice category has seen the rise of small independent retailers that specialise in selling food and beverages that claim to be healthier and more nutritious. New generations of Bolivians, especially urban millennials and generation Z, have a greater predisposition towards natural organic products made from locally sourced ingredients.
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This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.See All of Our Definitions
This report originates from Passport, our Juice research and analysis database.
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