Flavoured bottled water is expected to see positive volume growth over the forecast period. Sparkling flavoured water targets the same refreshment need as carbonates and other fizzy drinks, and is perceived by Australians as a healthier alternative to other sugar-sweetened carbonated drinks, while still being refreshing in the same way.
Sustainability remains crucial to ensuring future growth for bottled water, as Australian consumers place increasing importance on reducing plastic waste and reducing ocean plastic. This is particularly important for still bottled water, due to their limited scope for innovation, as well as its easy and free replacement by tap water, which is more sustainable.
The return of greater mobility post-pandemic is expected to drive growth for bottled water in the on-trade, as well as through other consumption occasions such as markets, events and festivals and various other on-the-go consumption occasions. However, the reopening of foodservice venues is also expected to slow growth in off-trade consumption of bottled water as consumers shift back away from off-trade channels as a result of increased mobility.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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