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Learn moreFeb 2021
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Although COVID-19 resulted in a temporary short spike in sales during the peak of the pandemic due to the panic buying generated, bottled water, mainly composed of still bottled water, remained in decline in 2020. COVID-19 resulted in increased consumption of tap water in Australia as people stayed at home more in the year.
In 2020, still bottled water was the category with the strongest decline as consumers’ perception of its value continue to shrink. Competition is becoming tougher for still bottled water as there are many healthier options available and more variety to choose from such as functional soft drinks or zero sugar versions.
Private label continued to grow its off-trade value and volume shares in bottled water in Australia in 2020. Consumers are not loyal to brands when it comes to bottled water; their price sensitivity means that they are looking for value at the point of purchase.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Australia market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.