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Country Report

Bottled Water in

Bottled Water in Slovakia

24 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water sales growth driven by healthy hydration trends

Proper hydration and healthier drinking were popular topics among increasing numbers of Slovak consumers in 2017, who became increasingly educated in terms of health and nutrition. Marketing support for bottled water has become more visible generally as more money is being spent by manufacturers who increasingly support various social or sports events, organised lotteries for consumers where they can win prizes while showing a strengthening presence in online social media or press.

Perceived value for money plays important role for Slovak consumers

The purchasing power of Slovaks improved in 2017, but opting for best value for money was still highly preferred by local consumers. Price promotions and discounts therefore played an essential role which led to price wars between the major bottlers, such as Karlovarske Mineralni Vody and Slovenske Pramene a Zriedla.

Future sales to benefit from stronger focus on health aspects and benefits of bottled water

Hydration, testing and certification are likely to become the targets of future innovation as manufacturers are struggling to distinguish themselves from competition by offering something else, rather than more of the same.

COMPETITIVE LANDSCAPE

Competitive environment for bottled water remains tough in 2017

Squeezing out the competition from retail store shelves remained a popular strategy for the large manufacturers, which were willing to forgo a significant portion of their profit margin just to hurt rivals. The price-sensitive nature of Slovak consumers aided private label products which received stronger marketing support from retailers in 2017 which manifested itself via a slightly stronger share.

On-trade sales of bottled water become increasingly contested

On-trade sales of bottled water saw rising pressure from water-based soft drinks prepared on-site in 2017. Here competition came particularly from glass jars filled with fresh (tap) water, often mixed with citrus fruit, herbs (such a mint or melissa) or ginger.

More sophisticated marketing support to play key role over forecast period

More money is likely to be spent on brand marketing over the foreseeable future as producers come up with specific story-driven campaigns for their leading brands, including third party logos of, for example, awards, quality stamps by local associations/government or research agencies (for example “best-selling, or number one selling brand in a certain region and category”). Sophisticated story-driven marketing campaigns for key brands are likely to consume the majority of marketing budgets over the forecast period.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Slovakia?
What are the major brands in Slovakia?
How important is the direct selling method of distribution in Slovakia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Slovakia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Slovakia - Category analysis

HEADLINES

PROSPECTS

Bottled water sales growth driven by healthy hydration trends

Perceived value for money plays important role for Slovak consumers

Future sales to benefit from stronger focus on health aspects and benefits of bottled water

COMPETITIVE LANDSCAPE

Competitive environment for bottled water remains tough in 2017

On-trade sales of bottled water become increasingly contested

More sophisticated marketing support to play key role over forecast period

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks shows positive growth in 2017

Proper hydration becomes increasingly important and popular among consumers

Price promotions and significant brand advertising

Product innovation favours healthier product variants

Slovakia still offers future growth potential for soft drinks

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water sales growth driven by healthy hydration trends

Perceived value for money plays important role for Slovak consumers

Future sales to benefit from stronger focus on health aspects and benefits of bottled water

COMPETITIVE LANDSCAPE

Competitive environment for bottled water remains tough in 2017

On-trade sales of bottled water become increasingly contested

More sophisticated marketing support to play key role over forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Slovakia - Category analysis

HEADLINES

PROSPECTS

Bottled water sales growth driven by healthy hydration trends

Perceived value for money plays important role for Slovak consumers

Future sales to benefit from stronger focus on health aspects and benefits of bottled water

COMPETITIVE LANDSCAPE

Competitive environment for bottled water remains tough in 2017

On-trade sales of bottled water become increasingly contested

More sophisticated marketing support to play key role over forecast period

CATEGORY DATA

Soft Drinks in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks shows positive growth in 2017

Proper hydration becomes increasingly important and popular among consumers

Price promotions and significant brand advertising

Product innovation favours healthier product variants

Slovakia still offers future growth potential for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Slovakia

Trends

DEFINITIONS

SOURCES

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