Bottled Water in Slovakia

PROSPECTS

Bottled water continues to attract consumers

Both value and volume sales of bottled water continued to grow in 2018. This development was caused by several reasons.

Strong sales growth is seen by functional bottled water

The category which saw the most innovation in the latter part of the review period was functional bottled water, which resulted in strong sales growth. Slovak consumers are particularly interested in these products due to their functional attributes, which is in line with the health and wellness trend.

Growing in sales is purified bottled water

Purified bottled water, both carbonated and still, is very popular in Slovakia, and recorded healthy sales growth in 2018. The pure and healthy ingredients of these products, which are free of artificial sweeteners or colourants, led to their rising importance among Slovaks.

COMPETITIVE LANDSCAPE

Slovenske Pramene a Zriedla attracts consumers with competitions

Two companies lead the competitive landscape of bottled water, and are significantly ahead of their competitors in terms of value share. Slovenske Pramene a Zriedla is the leading company, benefiting from offering wide product portfolio of brands in bottled water, such as Budis, Zlata Studna, Fatra and Gemerka.

Strong position in bottled water for Kofola

Kofola is the second ranked player in bottled water, with a share not much below that of Slovenske Pramene a Zriedla. Rajec is the company’s main brand in the category, and attracts consumers with a wide number of flavours available, and the high quality of its functional bottled water.

Strong competition between bottled water manufacturers

There are a number of companies in bottles water with only small differences between their volume shares. Third placed Karlovarske Mineralni Vody has attracted consumers with new product developments.

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