Bottled Water in Slovakia

PROSPECTS

Bottled water benefits from the economic climate, and being a naturally healthy offering

Both value and volume sales of bottled water continued to grow in 2019, driven by several factors. Firstly, the improvement of the economic situation in Slovakia meant consumers could afford higher quality products.

Carbonated bottled water and purified bottled waters are consumer favourites, accounting for high levels of value sales

Consumers often choose carbonated bottled water due to its affordable price in Slovakia, as well as its composition – being free from added ingredients, such as preservatives, colourants or sweeteners. Consumers in the country are also highly accustomed to drink these products, keeping sales steady.

Functional bottled water experiences the highest levels of growth, and flavoured bottled water competes through new product innovations

Functional bottled water saw the most innovation in the latter part of the review period, which resulted in strong sales growth. Slovak consumers are particularly interested in these products due to their functional attributes, which aligns to the popular health and wellness trend.

COMPETITIVE LANDSCAPE

Slovenske Pramene a Zriedla continues to lose share through a lack of innovations and promotional campaigns

Slovenske Pramene a Zriedla leads bottled water in 2019, thanks to offering an extensive product portfolio and having a long-standing presence in the landscape that helps it retain its consumer base. Slovenske Pramene a Zriedla benefits from offering established bottled water, such as Budis, Zlata Studna, Fatra and Gemerka.

Kofola retains its second-ranked position and launches Klastorna Kalcia

Kofola is the second-ranked player in bottled water, in 2019, with a share close to that of leader Slovenske Pramene a Zriedla. Rajec is the Kofola’s main offering in bottled water, which attracts consumers through a wide range of flavours, and the high quality of its functional bottled water.

Karlovarské Minerální Vody as introduces new flavour variations to the landscape, retaining its third-ranked position

The third-ranked player in bottled water, Karlovarské Minerální Vody as, strongly focused on new product developments in 2019, aiming to boost value share. During 2019, the player launched a series of new products in flavoured bottled water.

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