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Bottled Water in the United Arab Emirates
December 2021
2021 DEVELOPMENTS
Population a key driver of the performance of bottled water
Due to the onset of the pandemic in 2020, there was a contraction in the resident population, with families leaving the country due to job losses or sending family members back to their home countries. There was a decline of close to 9% in the total population during 2020.
Bulk water holds steady in a declining environment in 2020
Sales of bulk water increased in 2020, with an rise seen in home deliveries, as much of the population was working from home for a large part of the year. An addition, bottled water is an increasingly popular choice amongst consumers seeking healthier and more affordable substitutes for carbonates and energy drinks.
Al Ain sees a rising share, but input cost pressures weigh heavy on all players
Masafi Mineral Water remained the leading company in bottled water in off-trade value terms in 2021, followed by Al Ain Food & Beverages (Agthia Group). However, Al Ain led in terms of off-trade volume sales, thanks to its competitive pricing strategy.
PROSPECTS AND OPPORTUNITIES
Health-oriented products anticipated to gain popularity in bottled water
Bottled water is expected to maintain both on-trade and off-trade volume and current value growth throughout the forecast period. It is gaining popularity as a healthy alternative to other types of soft drinks, but even within the category consumers are also increasingly choosing health-oriented products.
Packaging formats such as rPET set to gain traction as sustainability initiatives ramp up
Recycled plastic is expected to gain traction over the forecast period, as the sustainability agenda is ramping up, whilst shortages and pricing of plastics globally are also likely to drive this change. rPET is still niche in the market and adoption rates are currently low.
Distribution landscape to continue its shift
Retail has become a lot more competitive within bottled water, with battles for volumes within the category. Pricing within the off-trade channel has become extremely competitive, with brands fighting using promotions, especially online.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in United Arab Emirates report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Bottled Water in United Arab Emirates?
To what extent are health considerations impacting consumption of Bottled Water in United Arab Emirates?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in United Arab Emirates?
Which are the leading brands in Bottled Water in United Arab Emirates?
What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
How are products distributed in Bottled Water in United Arab Emirates?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Bottled Water in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Population a key driver of the performance of bottled water
Bulk water holds steady in a declining environment in 2020
Al Ain sees a rising share, but input cost pressures weigh heavy on all players
PROSPECTS AND OPPORTUNITIES
Health-oriented products anticipated to gain popularity in bottled water
Packaging formats such as rPET set to gain traction as sustainability initiatives ramp up
Distribution landscape to continue its shift
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 2 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Soft Drinks in the United Arab Emirates - Industry Overview
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in the United Arab Emirates
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Bottled Water
Carbonated Natural Mineral Bottled Water
Carbonated Spring Bottled Water
Carbonated Purified Bottled Water
Still Flavoured Bottled Water
Sparkling Flavoured Bottled Water
Functional Bottled Water
Still Natural Mineral Bottled Water
Still Spring Bottled Water
Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water.
Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water.
Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.