Bottled water is expected to maintain healthy volume growth through both on-trade and off-trade channels over the forecast period in the United Arab Emirates. The category is gaining in popularity as a perceived healthy alternative to other types of soft drinks, in particular, carbonates.
In response to consumers’ rising environmental concerns regarding waste, bottled water players are increasingly investing in sustainable practices, which will become a key part of their strategies over the forecast period. Recycled plastic remains important, yet glass and new packaging formats such as cans (as offered by Aquafina) are also likely to gain greater share of shelf space.
Pricing within the off-trade channel is already extremely competitive, with this intensifying in the face of inflationary pressures in the United Arab Emirates. Therefore, heading into the forecast period, more price-conscious consumers are unlikely to remain loyal to traditionally preferred brands but switch to more cost-effective options offering attractive promotions, especially through retail e-commerce.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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