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Country Report

Bottled Water in

Bottled Water in the United Arab Emirates

20 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hot climate supports high per capita consumption of bottled water

Per capita consumption of bottled water in the United Arab Emirates is high, primarily due to the hot climate. During the review period, consumption in this dynamic and increasingly competitive category was further bolstered by population growth and rising health awareness, with the latter trend leading many consumers to migrate from carbonates to bottled water.

Stricter regulation strengthens confidence in product quality standards

Recent years have seen authorities in the United Arab Emirates implement stricter regulatory standards for bottled water products. Dubai, for example, has introduced a smart labelling system to track 5-gallon bottles and ensure that their refill limit is not exceeded.

Functional and flavoured bottled water remain niche categories

Despite the fashionable image of brands like Volvic and Masafi, flavoured bottled water has yet to make as big an impact in the United Arab Emirates as it has in other markets. The same is true of functional bottled water, which remains a niche category with significant room for further development.

COMPETITIVE LANDSCAPE

Agthia moves to consolidate its position with Al Bayan acquisition

In late 2015 Agthia sought to consolidate its position in bottled water via the strategic acquisition of Al Bayan, a major bulk water supplier in the United Arab Emirates. While Agthia has long been well represented at the off-trade level in this category, most notably via its subsidiary Al Ain Mineral Water Co, it historically lacked the network to achieve significant penetration in on-trade channels.

Turkish brands set to make further gains in bottled water

Local brands produced from desalinated water that has been treated and remineralised account for the lion’s share of bottled water consumption in the United Arab Emirates. With the Dubai Electricity and Water Authority (DEWA) and other local players having recently expanded their water bottling capacities, this is expected to remain the case over the forecast period.

Population growth should encourage innovation and new entries

Labour law reforms announced in late 2015 as part of an effort to move away from an oil-based economy will help the United Arab Emirates to attract and retain more skilled workers over the forecast period. This should in turn help to maintain population growth.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in United Arab Emirates?
What are the major brands in United Arab Emirates?
How important is the direct selling method of distribution in United Arab Emirates for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in United Arab Emirates?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Hot climate supports high per capita consumption of bottled water

Stricter regulation strengthens confidence in product quality standards

Functional and flavoured bottled water remain niche categories

COMPETITIVE LANDSCAPE

Agthia moves to consolidate its position with Al Bayan acquisition

Turkish brands set to make further gains in bottled water

Population growth should encourage innovation and new entries

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

New excise taxes levied on carbonates and sports and energy drinks

Health and wellness trend creates challenges and opportunities

Pepsi-Cola International Ltd leads soft drinks in off-trade value terms

Health concerns influence new product development activities

Outlook for soft drinks remains broadly positive

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hot climate supports high per capita consumption of bottled water

Stricter regulation strengthens confidence in product quality standards

Functional and flavoured bottled water remain niche categories

COMPETITIVE LANDSCAPE

Agthia moves to consolidate its position with Al Bayan acquisition

Turkish brands set to make further gains in bottled water

Population growth should encourage innovation and new entries

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Hot climate supports high per capita consumption of bottled water

Stricter regulation strengthens confidence in product quality standards

Functional and flavoured bottled water remain niche categories

COMPETITIVE LANDSCAPE

Agthia moves to consolidate its position with Al Bayan acquisition

Turkish brands set to make further gains in bottled water

Population growth should encourage innovation and new entries

CATEGORY DATA

Soft Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

New excise taxes levied on carbonates and sports and energy drinks

Health and wellness trend creates challenges and opportunities

Pepsi-Cola International Ltd leads soft drinks in off-trade value terms

Health concerns influence new product development activities

Outlook for soft drinks remains broadly positive

MARKET DATA

APPENDIX

Fountain sales in the United Arab Emirates

Trends

SOURCES

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