Bottled Water in China

PROSPECTS

Domestic mineral water sources continue to dominate

Currently natural mineral bottled water is dominated by domestic brands, for example, Ganten, Blue Sword, Evergrande Spring, and other local brands, leaving a small space for foreign brands. In terms of mineral water sources, China’s own mineral water sources will continue to dominate the category over the forecast period, but whether products from foreign mineral water sources will gain share in the future is yet undetermined.

Consumption upgrade is occurring in bottled water

With the improvement in consumers’ consumption levels, as well as the increasing health and wellness awareness, consumers are gradually upgrading their consumption to high-end bottled water. Due to the relatively high profit from high-end bottled water, both existing and new manufacturers plan to enter the high-end segment by introducing new products.

Consumer type and drinking occasion are taken into consideration

Bottled water faced several changes from 2018 to 2019. One of the changes is consumer type segmentation, especially for children.

COMPETITIVE LANDSCAPE

Nongfu Spring Co Ltd maintains leadership in bottled water

Nongfu Spring continues to lead bottled water in China through product innovation and channel optimization. Nongfu Spring launched 12-litre pack size bottled water after 4-litre, 5-litre, and 15-litre pack sizes targeting the household water segment.

Innovations from local and international brands drive the category

Bottled water is regarded as a healthy soft drink for not containing sugar or artificial additives. As consumers become more concerned about their healthy lifestyles, they tend to drink bottled water instead of other soft drinks such as carbonates.

Domestic functional bottled water rising

Although the current functional bottled water subcategory is dominated by Mizone, domestic brands still seek a way to gain share. Nongfu Spring launched new mango flavoured and peach flavoured Scream products with new packaging in early 2019.

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