Still bottled water recorded slower off-trade volume growth in 2020, mainly due to the decrease in on-the-go drinking occasions during the pandemic. Still bottled water in small pack sizes such as 350ml, 500ml and 550ml witnessed a significant sales decrease as consumers went outside their homes less during the pandemic.
The closure of schools and gyms during the COVID-19 pandemic in 2020 led to a huge drop in off-trade volume sales of functional bottled water in this year. Functional bottled water brands therefore took active measures to re-establish growth as these consumption occasions returned.
Nongfu Spring is expected to continue to lead bottled water in China in off-trade value terms in 2021, thanks to product innovation and channel optimisation. The company has a wide portfolio of pack sizes, from 12-litre bottled water targeting the household water segment to smaller references targeting on-the-go consumption.
Bottled water is expected to maintain solid off-trade volume and current value growth rates in the forecast period. Larger pack sizes of bottled water are expected to be a major driver of growth, mainly in the range 3 litres to 15 litres, as these are becoming increasingly popular in China.
Consumers are increasingly turning to higher-end still bottled water products rather than opting for the cheapest option. Players have started developing new products to meet this demand.
At the beginning of 2021, the National Health Commission of People’s Republic of China approved the use of hyaluronic acid as an ingredient in food and drinks. Previously, it was widely used in skin care products to retain moisture in the skin and maintain a youthful look, but now it can also be added to food and drinks, which could lead to the development of new products within bottled water.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bottled Water industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!