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Bottled Water in China
December 2021
2021 DEVELOPMENTS
Still bottled water returns to stronger volume growth as out-of-home consumption recovers
Still bottled water recorded slower off-trade volume growth in 2020, mainly due to the decrease in on-the-go drinking occasions during the pandemic. Still bottled water in small pack sizes such as 350ml, 500ml and 550ml witnessed a significant sales decrease as consumers went outside their homes less during the pandemic.
Innovations aim to address declining sales
The closure of schools and gyms during the COVID-19 pandemic in 2020 led to a huge drop in off-trade volume sales of functional bottled water in this year. Functional bottled water brands therefore took active measures to re-establish growth as these consumption occasions returned.
Nongfu Spring maintains its lead and Nestlé sells mass water brands to Tsingtao Brewery
Nongfu Spring is expected to continue to lead bottled water in China in off-trade value terms in 2021, thanks to product innovation and channel optimisation. The company has a wide portfolio of pack sizes, from 12-litre bottled water targeting the household water segment to smaller references targeting on-the-go consumption.
PROSPECTS AND OPPORTUNITIES
Large pack sizes set to grow in importance in still bottled water
Bottled water is expected to maintain solid off-trade volume and current value growth rates in the forecast period. Larger pack sizes of bottled water are expected to be a major driver of growth, mainly in the range 3 litres to 15 litres, as these are becoming increasingly popular in China.
Premiumisation likely to continue in still bottled water
Consumers are increasingly turning to higher-end still bottled water products rather than opting for the cheapest option. Players have started developing new products to meet this demand.
Prospects for product developments which include hyaluronic acid
At the beginning of 2021, the National Health Commission of People’s Republic of China approved the use of hyaluronic acid as an ingredient in food and drinks. Previously, it was widely used in skin care products to retain moisture in the skin and maintain a youthful look, but now it can also be added to food and drinks, which could lead to the development of new products within bottled water.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in China report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Bottled Water in China?
To what extent are health considerations impacting consumption of Bottled Water in China?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in China?
Which are the leading brands in Bottled Water in China?
What potential exists for multinational or domestic soft drinks companies to expand in China?
How are products distributed in Bottled Water in China?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Bottled Water in China - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Still bottled water returns to stronger volume growth as out-of-home consumption recovers
Innovations aim to address declining sales
Nongfu Spring maintains its lead and Nestlé sells mass water brands to Tsingtao Brewery
PROSPECTS AND OPPORTUNITIES
Large pack sizes set to grow in importance in still bottled water
Premiumisation likely to continue in still bottled water
Prospects for product developments which include hyaluronic acid
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 2 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Soft Drinks in China - Industry Overview
EXECUTIVE SUMMARY
Soft drinks in 2021: A return to modest growth in 2021
Health trend continues to influence sales
Cross-border innovative players intensify the competition in soft drinks
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in China
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Bottled Water
Carbonated Natural Mineral Bottled Water
Carbonated Spring Bottled Water
Carbonated Purified Bottled Water
Still Flavoured Bottled Water
Sparkling Flavoured Bottled Water
Functional Bottled Water
Still Natural Mineral Bottled Water
Still Spring Bottled Water
Still Purified Bottled Water
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