The growth rate of still spring bottled water is expected to continue to outpace that of still purified bottled water in the forecast period. Although the consumption of spring water is currently lower than purified water, the gap is narrowing.
Carbonated bottled water is anticipated to increase its penetration amongst Chinese households in the forecast period, although this will be from a relatively low base. Consumers who are seeking alternatives to carbonates are looking for carbonated drinks with natural content instead, which is likely to drive growth for carbonated bottled water.
Premiumisation is being seen in bottled water, driving up the average unit price, with the average price range of bottled water rising from CNY1-2 to CNY3-4. This provides opportunities for middle-market brands.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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