Executive Summary

Mar 2019
PROSPECTS
Growth in bottled water derives from health and wellness awareness

Bottled water is regarded as a substitute for soft drinks such as carbonates, juice for no sugar and additive contents. As people care more about the quality of drinking water, they are more likely to turn to bottled water for food safety concerns instead of drinking tap water, which aligns with an upgrade in consumption nationwide.

Natural mineral bottled water is gaining popularity

As consumers are more knowledgeable, they prefer products that offer more benefits in one package. Consumption of bottled water is moving towards natural mineral water for its natural minerals.

Consumer and occasion segmentation contributes to innovation

Consumer type and drinking occasion segmentation are driving category growth. Household consumption will be an important consumption demand in the next few years, which will result in various products being positioned differently to meet different needs such as for cooking etc.

COMPETITIVE LANDSCAPE
Nongfu Spring Co Ltd leads bottled water

Nongfu Spring is taking actions in product innovation and cross-border cooperation to maintain its leading role in bottled water in China. Nongfu Spring glass bottled water appeared at the Belt and Road International Summit Forum after G20 as the conference’s drinking water, delivering an image of Chinese brands with a high-quality water source.

Bulk water driven by small local players

Cost of nationwide supply chain and recycling of containers make penetration difficult for leading players, thus Chinese bulk water is dominated by small local players especially in lower-tier cities. Smaller size of bulk water will be a trend for safety and regulation concerns, which will enable wider coverage by leading brands as a way of driving the category forward.

Domestic players shape competition

Local brands are the top players and lead the competition. Nongfu Spring, C’est Bon and Ganten show great potential in terms of development.

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Bottled Water in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in China?
  • What are the major brands in China?
  • How important is the direct selling method of distribution in China for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Bottled Water in China - Category analysis

HEADLINES

PROSPECTS

Growth in bottled water derives from health and wellness awareness
Natural mineral bottled water is gaining popularity
Consumer and occasion segmentation contributes to innovation

COMPETITIVE LANDSCAPE

Nongfu Spring Co Ltd leads bottled water
Bulk water driven by small local players
Domestic players shape competition

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records another year of growth
Health awareness is widely seen in many categories
Local players perform better than multinationals
Chilled products on the rise
Lighter products will receive more attention

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in China
Trends

SOURCES

Summary 1 Research Sources