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Country Report

Bottled Water in

Bottled Water in New Zealand

25 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong developments within bottled water

Bottled water has seen continued development, leading the category overall to experience good growth. Over the review period there was strong growth for carbonated mineral water from offshore labels, which also included flavoured variants.

Private label jumps on the bandwagon

Over the review period, private label producers were extremely active in bottled water. Both Progressive Enterprises and Foodstuffs (NZ), the two major supermarkets, expanded their bottled water ranges over the latter half of the review period.

Spring water remains popular

New Zealand is fortunate to have an abundance of natural springs which have the facilities to bottle on site to cater for the growing popularity of spring water, not only in bottled water, but also in other beverage categories. Spring water brands remain the most popular in bottled water in New Zealand.

COMPETITIVE LANDSCAPE

Frucor remains the strong leader

2017 saw Frucor Beverages remain the leader in bottled water, and it even increased its value share in this year. The driving factor was the introduction of new types of water in the category in the latter half of the review period, such as flavoured spring water brand OH! and functional bottled water brand OVI Hydration; the latter band performed particularly well.

Niche offshore brands gain traction

It was noted over the review period that offshore brands (in particular brands of European origin) gained strong distribution, particularly in the off-trade channel within supermarkets. Primarily once reserved for the on-trade channel, carbonated mineral and spring water brands from Europe have made their way into supermarkets and have performed well in terms of value growth.

Private label likely to gain share

The increase in private label lines over the review period was particularly evident within supermarkets. However, many other retailers sold bottled water with an ethical stance, with proceeds going towards non-profit organisations, such as the Cotton-On Foundation.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in New Zealand?
What are the major brands in New Zealand?
How important is the direct selling method of distribution in New Zealand for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in New Zealand - Category analysis

HEADLINES

PROSPECTS

Strong developments within bottled water

Private label jumps on the bandwagon

Spring water remains popular

COMPETITIVE LANDSCAPE

Frucor remains the strong leader

Niche offshore brands gain traction

Private label likely to gain share

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness influences growth

Bottled water remains strong

No change in the top companies

Private label producers expand their portfolios

Negligible value decline expected

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong developments within bottled water

Private label jumps on the bandwagon

Spring water remains popular

COMPETITIVE LANDSCAPE

Frucor remains the strong leader

Niche offshore brands gain traction

Private label likely to gain share

Samples

Overview

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Table of Contents

Bottled Water in New Zealand - Category analysis

HEADLINES

PROSPECTS

Strong developments within bottled water

Private label jumps on the bandwagon

Spring water remains popular

COMPETITIVE LANDSCAPE

Frucor remains the strong leader

Niche offshore brands gain traction

Private label likely to gain share

CATEGORY DATA

Soft Drinks in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Health and wellness influences growth

Bottled water remains strong

No change in the top companies

Private label producers expand their portfolios

Negligible value decline expected

MARKET DATA

APPENDIX

Fountain sales in New Zealand

Trends

SOURCES

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