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Learn moreJan 2021
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Rather surprisingly, bottled water did not benefit from a greater channel shift towards off-trade in 2020, despite significant declines through on-trade, with the category remaining fairly stagnant in off-trade volume terms. While the initial onset of COVID-19 brought about heightened levels of panic-buying through supermarkets, this appeared to level off relatively quickly, with sales through supermarkets exhibiting a double-digit percentage drop in sales through the first half of the year, presumably as New Zealanders became increasingly accustomed to drinking tap water at home.
Strong product development activity and increasing distribution capabilities helped to drive volume sales growth in flavoured bottled water over the review period. However, against the backdrop of COVID-19, which saw impulse and on-the-go purchases severely restricted for almost a quarter of the year, off-trade demand for flavoured bottled water marginally declined, despite the category being aligned with health and wellness trends.
Frucor Suntory retained its leadership of bottled water in 2020 through its H2GO, Mizone and NZ Natural brands. The company has continued to focus on seeking incremental growth in the category, despite the weakening demand for bottled water due to COVID-19 and the home seclusion trend.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.