Summer 2018 was Ireland’s hottest summer in 42 years. Temperatures frequently reached the high 20s with some inland locations experiencing temperatures in excess of a sweltering 30 degrees Celsius.
Ireland’s domestic water supply infrastructure is in dire need of modernisation. Millions of litres are lost daily due to old and damaged pipes.
Environmental concerns about the impact of non-biodegradable plastic intensified in Ireland in 2018.
Aldi has benefited hugely from the water shortages imposed by Irish Water, with many Irish consumers choosing Aldi products to replace tap water for cooking and drinking. Aldi is now set to capitalise on its low-cost-based popularity by tapping into the growing consumer demand for plastic-free products.
Irish consumers are particularly loyal to indigenous brands and Ballygowan – based in Limerick – has long benefited from this brand nationalism.
Irish consumers have a tendency to favour indigenous brands or multinational brands that have a long-established physical presence in Ireland. This has been particularly evident in bottled water – especially within the largest category by value sales – still bottled water.
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This industry report originates from Passport, our Soft Drinks market research database.