Moving forward, bottled water is expected to perform well, with growth in both on-trade and off-trade volume sales throughout the forecast period. Hybrid working will continue to generate more consumption occasions in the home, maintaining high and rising off-trade sales.
A fundamental growth driver for bottled water in the forecast period is expected to be the improved health-consciousness of Irish consumers and the focus on preventative health. As seen in other soft drinks categories, consumers are therefore increasingly looking for functional beverages to meet their need states.
More and more consumers are becoming increasingly aware of the environmental impact of plastic bottles, and are paying greater attention to sustainable packaging. As concerns about the use of plastic are expected to continue to gain momentum during the forecast period, players are expected to try and find solutions to reduce the use of plastic.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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