Flavoured bottled water is expected to record the most dynamic off-trade volume growth over the forecast period, albeit still from a low base in Hong Kong. There has been limited product development locally for still flavoured bottled water and hence this format is expected to record slower growth compared to sparkling flavoured bottled water.
Producers of food preparation appliances such as SodaStream and Drinkmate, which allow consumers to prepare their own carbonated water at home, are increasing their penetration in Hong Kong. In addition, consumers are able to create and customise their own drinks with suitable concentrates, fruit and even alcohol.
The shift in consumer preferences and behaviour towards healthy and functional beverages is expected to be a long-lasting change. Current interest in alkaline bottled water in Hong Kong is evidence of consumers’ appetite for functional options.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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