Bottled Water in Taiwan

PROSPECTS

Bottled water continues to develop and grow

Bottled water is expected to continue its upward sales development over the forecast period. As more consumers seek health and wellness lifestyles, they perceive water to be the best hydration option.

Shifts within bottled water

Consumers pay special attention to the place of origin and quality of bottled water. The quality claims of still spring bottled water, including added functionality, encourage a shift from still purified bottled water.

Carbonated bottled water reaches the mass market

The hype over carbonated bottled water is driven by health claims, a perceived more interesting texture and taste than flat still bottled water and a significant decrease in unit prices. Media coverage of the health benefits of carbonated water and the popularity of SodaStream machines reinforce demand.

COMPETITIVE LANDSCAPE

Tai Sun Cheers makes instant impact

The successful launch of Tai Sun Cheers (Tai Sun Enterprise) carbonated natural mineral bottled water was sustained by two new flavours in 2018. Tai Sun Cheers leverages on the established Tai Sun brand name.

Local players enter carbonated bottled water

The hype around carbonated bottled water has seen numerous local companies enter the fray, mostly with carbonated purified bottled water. These include established bottled water brands like Vedan More Water, as well as newer offerings like Crystal Valley by King Car Food Industrial.

International brands take advantage of place of origin

While bottled water is led by local brands, imports like Evian and Volvic leverage on their trusted water sources and place of origin to maintain their appeal to local consumers. Evian, especially, heavily emphasises its origins in France, which is a country with high allure for many Taiwanese consumers.

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