Bottled water will see accelerated growth in both volume and current value terms over the forecast period, as consumers return to pre-pandemic lifestyles, including on-the-go purchases. On-trade volumes will see the more dynamic growth, in line with the recovery of foodservice, although volume sales are not expected to return to pre-pandemic levels until 2025.
Carbonated bottled water will continue to see strong growth over the forecast period, with different variants emerging in order to attract consumers’ attention. The product is seen as being compatible with health and wellness trends and as such, represents an attractive alternative to carbonates (in the case of flavoured carbonated variants).
Functional bottled water will continue to grow at a similar rate to that established during the review period. In addition to health and wellness trends, growth will be boosted by the marketing efforts of the leading players, which will seek to educate consumers as to their products’ benefits.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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