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Learn moreDec 2020
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On-trade consumption of bottled water has fallen abruptly in 2020 as a result of the closure of bars, cafés and restaurants during lockdown and the fact that outlets were forced to operate at limited capacity when reopened in order to maintain social distancing. The collapse of international tourism during the COVID-19 pandemic has also had a marked impact on on-trade sales of bottled water, as inbound tourists represent a key consumer group for businesses in many parts of Spain.
Functional bottled water was amongst the product areas to be hit hard by the decline in on-the-go consumption resulting from restrictions on consumers’ movement outside their homes during the COVID-19 pandemic. Meanwhile, manufacturers launched new bottled water products targeting at-home demand, including Aguas Danone’s carbonated natural mineral water brand, Fonter’s introduction of a medium carbonated water promoted primarily to be mixed with other drinks.
Aiming to target the rise in at-home consumption and the growing consumer interest in e-commerce, many bottled water players, including Vichy Catalan and market-leader, Aguas Danone, have invested in the development of online sales through their websites or through partnerships to enable home delivery through apps. As a result of the increase in online sales and the consumer desire to stock up on essentials, the bulk format, and particularly 5-8 litre bottles, has seen strong growth during 2020, while sales in on-the-go formats have fallen close to zero.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.