Bottled Water in Switzerland

PROSPECTS

As consumers become increasingly health-conscious, bottled water continues to benefit

Bottled water has been the main beneficiary of the war against sugar in carbonates and juices, and as such, demand for bottled water remains stable in Switzerland. An official campaign from the government running in 2019, promoted the benefits of hydration and a reduced-sugar diet, benefiting sales and consumption of bottled water.

Carbonated bottled water loses share to still options, which are seen as healthier

Carbonated natural mineral bottled water and still natural mineral bottled water account for most of the sales within bottled water. Carbonated represents nearly two-thirds of the total size, whereas still bottled water accounts for a smaller share.

Functional bottled water and flavoured bottled water are on-demand, adding-value for Swiss consumers

Demand for functionality continued to be a driver of innovation in soft drinks in 2019. Two factors are behind the development of functional bottled water, as well as flavoured bottled water.

COMPETITIVE LANDSCAPE

Nestlé Waters Suisse SA retains its leading position, while private label continues to have a strong presence

Nestlé Waters Suisse SA remains the leading player in 2019. The player benefits from having a wide range of well-known offerings, such as Cristalp, Henniez, Vittel and Contrex.

Eco-friendly packaging is a growth opportunity for competitors, as Nestlé Waters invests in improving efficiency

A barrier to growth in bottled water is the lack of transparency about environmental sustainability. Consumers are demanding more engagement from brands, and want to see efforts to reduce plastic waste.

Bottled water faces competition from tap water, and players need to focus on the specific benefits of bottled water to compete

While bottled water is expected to continue to record slow but steady volume growth in the off-trade over the forecast period, it will face intense pressure from the high-quality tap water available in Switzerland, primarily as the government promotes the use of tap water in the media. With the rise of tap water fountains across cities and a trend towards purchasing reusable aluminium or glass bottles for consumers to fill at home, bottled water sales will eventually plateau, with prices expected to slowly fall.

Files are delivered directly into your account within a few minutes of purchase.