Bottled water will register moderate volume growth over the forecast period. Low quality tap water in large segments of the country, as well as population growth, will support volume sales.
Flavoured bottled water will continue to register strong constant value and volume growth over the forecast period. ASU will remain the dominant player, thanks to its wide offering of flavours, including mint, lemon, grapefruit/mango and ginger and also due to its extensive distribution network.
In Kazakhstan, bottled water is comprised of a broad range of manufacturers and brands. In each region of the country, there is typically a domestic company that accounts for significant volume sales, while also being restrained by a limited distribution chain.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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