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Country Report

Bottled Water in

Bottled Water in Kazakhstan

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Water purifiers challenge growth in bottled water

In Kazakhstan, tap water quality is poor in many areas, therefore consumers rely on bottled water or purified water from special filters. This leads to strong sales of family formats of 5-20 litres.

Low penetration in rural areas

Rural areas in Kazakhstan are characterised by low standards of living. People have low purchasing power and thus are less concerned about water quality.

Bottled water supported both by out same as in house consumption

Growth in bottled water is being driven mainly by two factors. The first is increasing health awareness, with a particular impact in in bigger cities and among younger generations.

COMPETITIVE LANDSCAPE

Lack of regulation and certification

Some consumers in Kazakhstan still lack confidence in the quality of certain brands of bottled water, believing they are merely repackaged tap water. There is a lack of associations and institutions to organise the independent examination of domestically manufactured bottled water, and no product labelling standards, which might reassure consumers.

Bottled water is led by local players

Bottled water production facilities are present across Kazakhstan, with many local manufacturers offering bottled water for consumers in their region. Unix TOO, with the Tassay brand, Alex TOO, with the Sary-Agash brand, and Asem Ai TOO, with the Asem Ai Sary-Agash brand, are the top three domestic producers of bottled water in Kazakhstan.

Premium brands of bottled water gradually appearing in large towns and cities

Consumers from large towns that have strong purchasing power and high standards of living are increasingly seeking high quality brands of bottled water, and more manufacturers are offering premium brands of bottled water. However, this trend is still a niche.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Kazakhstan?
What are the major brands in Kazakhstan?
How important is the direct selling method of distribution in Kazakhstan for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Kazakhstan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Water purifiers challenge growth in bottled water

Low penetration in rural areas

Bottled water supported both by out same as in house consumption

COMPETITIVE LANDSCAPE

Lack of regulation and certification

Bottled water is led by local players

Premium brands of bottled water gradually appearing in large towns and cities

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Moderate development of soft drinks in 2017

The contribution of modern grocery retailers

Strong competition between domestic and international players

2017 stands out in terms of new product development

Polarisation between low cost and healthy high-end products

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Water purifiers challenge growth in bottled water

Low penetration in rural areas

Bottled water supported both by out same as in house consumption

COMPETITIVE LANDSCAPE

Lack of regulation and certification

Bottled water is led by local players

Premium brands of bottled water gradually appearing in large towns and cities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Water purifiers challenge growth in bottled water

Low penetration in rural areas

Bottled water supported both by out same as in house consumption

COMPETITIVE LANDSCAPE

Lack of regulation and certification

Bottled water is led by local players

Premium brands of bottled water gradually appearing in large towns and cities

CATEGORY DATA

Soft Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Moderate development of soft drinks in 2017

The contribution of modern grocery retailers

Strong competition between domestic and international players

2017 stands out in terms of new product development

Polarisation between low cost and healthy high-end products

MARKET DATA

DEFINITIONS

SOURCES

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