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Country Report

Bottled Water in

Bottled Water in Serbia

21 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume sales decline, but increase in unit prices prevents value sales decrease

All subcategories within bottled water in Serbia saw unit prices increase in 2017. This compensated for the volume decline that was observed in most segments.

Still and carbonated natural mineral bottled waters dominate the category, but see a poor performance in 2017

Two subcategories within Serbian bottled water – still and carbonated natural mineral bottled waters – accounted for over three quarters of off-trade volume sales in Serbia in 2017. The former is very popular for all occasions, but mainly for on-the-go consumption during summer and at home if consumers choose not to drink tap water.

COMPETITIVE LANDSCAPE

Knjaz Miloš leads bottled water in Serbia, and a small number of producers hold a large combined value share

Knjaz Miloš remained the leading player in Serbian bottled water in 2017 with a strong lead over second-ranked Minakva BB. Knjaz Miloš’s brands enjoy very good reputation and excellent distribution as well as widespread marketing support.

Lack of innovations indicates leaders’ confidence

One of the features proving just how confident leading producers of bottled water in Serbia are in their positions is the fact that there were no innovations whatsoever in the second part of 2016 and in 2017. Category leader Knjaz Miloš only redesigned its 1.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Serbia?
What are the major brands in Serbia?
How important is the direct selling method of distribution in Serbia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Serbia - Category analysis

HEADLINES

PROSPECTS

Volume sales decline, but increase in unit prices prevents value sales decrease

Still and carbonated natural mineral bottled waters dominate the category, but see a poor performance in 2017

COMPETITIVE LANDSCAPE

Knjaz Miloš leads bottled water in Serbia, and a small number of producers hold a large combined value share

Lack of innovations indicates leaders’ confidence

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks declines in volume terms, but increases in value

Health and wellness trend has modest impact on soft drinks

Coca-Cola maintains and increases clear lead in 2017, domestics remain significant

Few new product launches observed, mainly packaging redesigns and launches of 100% juice products

Volume and value growth expected to be positive over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Serbia

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Executive Summary

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PROSPECTS

Volume sales decline, but increase in unit prices prevents value sales decrease

Still and carbonated natural mineral bottled waters dominate the category, but see a poor performance in 2017

COMPETITIVE LANDSCAPE

Knjaz Miloš leads bottled water in Serbia, and a small number of producers hold a large combined value share

Lack of innovations indicates leaders’ confidence

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Overview

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Table of Contents

Bottled Water in Serbia - Category analysis

HEADLINES

PROSPECTS

Volume sales decline, but increase in unit prices prevents value sales decrease

Still and carbonated natural mineral bottled waters dominate the category, but see a poor performance in 2017

COMPETITIVE LANDSCAPE

Knjaz Miloš leads bottled water in Serbia, and a small number of producers hold a large combined value share

Lack of innovations indicates leaders’ confidence

CATEGORY DATA

Soft Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks declines in volume terms, but increases in value

Health and wellness trend has modest impact on soft drinks

Coca-Cola maintains and increases clear lead in 2017, domestics remain significant

Few new product launches observed, mainly packaging redesigns and launches of 100% juice products

Volume and value growth expected to be positive over the forecast period

MARKET DATA

SOURCES

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