Still bottled water is expected to drive retail volume growth across the whole category during the forecast period underpinned by healthy lifestyles and on-the-go consumption. Still bottled water will be a strong performer, as more consumers switch to bottled water from tap water and as overall water consumption increases.
The 1.5-litre bottle is expected to remain the most popular size in the forthcoming period as this bottle size is considered value for money and is highly attractive to consumers.
Consumers’ purchasing power will remain weakened by lower levels of disposable income at the start of the forecast period. In this climate, retail volume sales of water will remain under pressure.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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