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Learn moreDec 2020
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Growth in off-trade volume sales of bottled water will accelerate during 2020, with COVID-19 leading to a significant shift from the on-trade to the off-trade. The decline in on-trade volume sales was greater than the increase in off-trade volume sales.
Sustainability and natural ingredients remain the most notable positioning strategies in bottled water. Leading player Ringnes AS dedicates a large proportion of the product labels of the flavoured bottled water variants of its Farris and Isklar brands to pictures of fruit, positioning them as alternatives to more indulgent soft drinks, such as carbonates.
Private label continues to grow in importance in bottled water, putting downward pressure on unit price. It is particularly important in purified bottled water, which continues to grow in importance within bottled water: Purified bottled water will outperform both natural mineral and spring bottled water in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Norway market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.