Still and carbonated bottled water are set to continue to benefit somewhat from the return to normality in the wake of the pandemic and the resumption in busy lifestyles. However, economic uncertainty and high substitution potential from high-quality tap water are set to restrain more dynamic growth.
On-trade volume sales of bottled water reached near 2019 levels in 2022. Only the first quarter of 2022 was characterised by closures of on-trade establishments, with growth being high once these venues reopened.
Demand for convenience is set to increase in the short term, as people resume busier lifestyles post-pandemic. More people will seek out smaller pack sizes that can easily be transported when they are on the go.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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