Due to the sustainability trends, plastic bashing, and rise of home soda machines and filtration systems, alongside consumers seeking ways to cut their expenses, it is expected that bottled water penetration will continue to decrease over the forecast period. Indeed, the consumption of tap water is increasingly common in Belgium, and the increasing price of bottled water will also accelerate the transition.
The demand for functional bottled water is expected to continue to rise, as brands, media and retailers are set to promote the benefits of consuming such drinks. Indeed, the distribution of functional bottled water is expected to increase overall.
The prevalence of plastic in bottled water will come under continued attack as consumers increasingly demand more sustainable solutions. Reduction of plastic is a major challenge for the category, thanks to the sheer volume used in packaging and the considerably greater costs involved in in using rPET over standard PET.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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