Bottled Water in Ecuador

PROSPECTS

The rise in health awareness is increasingly seeing consumers switch to bottled water

Consumers in all socioeconomic groups in Ecuador have become more aware of the dangers to health posed by a high sugar intake. The rising levels of health awareness means that it is well-published that obesity, diabetes and other diseases are directly related to the consumption of too much sugar.

Health-conscious consumers are drinking more bottled water, leading to players increasing the size of packaging

In line with the growing health and wellness trend, consumers in Ecuador are increasingly willing to drink more water daily; either to complement their exercising regimes or as a general way to improve their health and wellbeing. As a result, manufacturers are increasingly offering larger bottles, for example, 1.

Flavoured bottled water performs well, as consumers want sugar-free options, but with maximum taste

Consumers are reducing their sugar intake but still want tasty and flavoursome beverages. Flavoured bottled water is catering for this demand, driving growth of bottled water as consumers look for sugar-free options with maximum taste.

COMPETITIVE LANDSCAPE

The Tesalia Spring Co leads with its host of established offerings that meet consumers’ needs

The Tesalia Spring Co remained the clear leader in bottled water in 2019, thanks to its popular offerings of Tesalia, Guitig and Pure, with Guitig being one of the most iconic brands in Ecuador, recognised for its quality around the world. The Tesalia Spring Co benefits from well-positioned offerings, strong nationwide distribution and substantial investment in marketing.

Dasani and Cielo lead off-trade value share with aggressive pricing strategies and various sizes and formats

Coca-Cola de Ecuador ranked second overall in 2019, with bottled water Dasani leading off-trade value sales. Cielo from Ajecuador SA was ranked second in terms of off-trade value sales, with both Dasani and Cielo benefiting from aggressive pricing and packaging strategies, with Cielo offering 1.

Players focus on health and wellness innovations, a trend which is set to characterise the forecast period

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