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Country Report

Bottled Water in

Bottled Water in Ecuador

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic contraction negatively affects volume sales

Bottled water stagnated in retail value terms in 2017. Consumption slowed down the positive trend that the category had experienced up until 2016, a year in which the country’s economy contracted, affecting several consumption industries.

Still bottled water is the most relevant category

Still bottled water held a dominant retail value share of overall bottled water in 2017. It is the most relevant among bottled water, with a wide range of brands, formats, and prices.

Bottled water expected to recover during forecast period

The main category players are conservative about their future sales. Even though marginal growth is predicted for the forecast period, companies see an opportunity to gain higher growth if the economy recovers in the short term; 2019 shows a more optimistic scenario for value growth at constant 2017 prices, although volume sales will not witness growth until 2020.

COMPETITIVE LANDSCAPE

Local Tesalia Spring Co leads bottled water

The Tesalia Spring Co led bottled water in retail value terms in 2017, gaining marginal share. Its main brands are Tesalia, Guitig and Pure water.

Functional attributes expected to bring dynamism to bottled water

The entrance of new competitors and the launch of functional water with innovative and functional ingredients, vitamins, are expected to drive future growth. In addition, lightly carbonated flavoured bottled water is expected to increase its relevance.

Smaller formats expected to recover purchase frequency

In 2016, The Tesalia Spring Co launched the new pack sizes of 250ml and 500ml for its brand Tesalia, which are expected to succeed due to their practicality for carrying on the go and their affordable price. Coca-Cola de Ecuador launched the new Mineralized Dasani, a new carbonated natural mineral bottled water with more bubbles in the pack sizes of 500ml and 1.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Ecuador?
What are the major brands in Ecuador?
How important is the direct selling method of distribution in Ecuador for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Ecuador - Category analysis

HEADLINES

PROSPECTS

Economic contraction negatively affects volume sales

Still bottled water is the most relevant category

Bottled water expected to recover during forecast period

COMPETITIVE LANDSCAPE

Local Tesalia Spring Co leads bottled water

Functional attributes expected to bring dynamism to bottled water

Smaller formats expected to recover purchase frequency

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Soft drinks maintains negative trend

Taxes on sugary beverages influence unit prices and consumption

Soft drinks remains as a local industry

Traffic light labelling system forces companies to improve their formulations and ingredients

New product developments focused on the use of natural ingredients

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic contraction negatively affects volume sales

Still bottled water is the most relevant category

Bottled water expected to recover during forecast period

COMPETITIVE LANDSCAPE

Local Tesalia Spring Co leads bottled water

Functional attributes expected to bring dynamism to bottled water

Smaller formats expected to recover purchase frequency

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Ecuador - Category analysis

HEADLINES

PROSPECTS

Economic contraction negatively affects volume sales

Still bottled water is the most relevant category

Bottled water expected to recover during forecast period

COMPETITIVE LANDSCAPE

Local Tesalia Spring Co leads bottled water

Functional attributes expected to bring dynamism to bottled water

Smaller formats expected to recover purchase frequency

CATEGORY DATA

Soft Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Soft drinks maintains negative trend

Taxes on sugary beverages influence unit prices and consumption

Soft drinks remains as a local industry

Traffic light labelling system forces companies to improve their formulations and ingredients

New product developments focused on the use of natural ingredients

MARKET DATA

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