Bottled Water in Ecuador

PROSPECTS

Health-conscious consumers driving category growth

Consumers in all socioeconomic groups in Ecuador have become more aware of the dangers to health posed by a high sugar intake. It is now well-known that obesity, diabetes and other diseases are directly related to consuming too much sugar.

Still bottled water value sales driven by bigger pack sizes

Consumers in Ecuador are showing themselves to be willing to drink more water on a daily basis, either because they are exercising more or see it as a way to improve their health and wellbeing. As a result, manufacturers are increasingly offering larger bottles, for example 1.

Consumers still want flavoursome drinks

Consumers are reducing their sugar intake but still want tasty and flavoursome beverages. Flavoured bottled water is catering for this demand, with manufacturers increasing their offer of flavoured waters, some of which are slightly carbonated, provide only a touch of flavour and have no added sugar.

COMPETITIVE LANDSCAPE

The Tesalia Spring Co remains the clear category leader

The Tesalia Spring Co remained the clear leader in bottled water in 2018 thanks to its Tesalia, Guitig and Pure Water brands. Guitig led bottled water, being one of the most iconic brands in Ecuador and recognised for its quality around the world.

The leading players focus their innovation efforts on flavoured bottled water

After the successful launch of Frutaris in 2017, the main players have entered or re-entered the flavoured bottled water category with similar options in order to gain a share of sales. At the end of 2017, Coca-Cola de Ecuador launched Del Valle & Nada, a carbonated water with a touch of Del Valle juice.

Health and wellness attributes and packaging format to remain important

The forecast period is predicted to be characterised by the launch of healthy and functional products, offering consumers some added value. In addition, it is expected that manufacturers will also pay more attention to packaging as they look to make on-the-go consumption more comfortable for consumers.

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