Bottled Water in Argentina

PROSPECTS

Still purified water grows, fuelled by low prices and health concerns

The outlook remains good for bottled water, driven by the continued growth of home delivery still water. Door-to-door siphon delivery may still benefit from the household “cocooning” effect, triggered by consumer insecurity and limited disposable incomes.

Bulk water’s competitive performance

Despite the sluggish economy, consumers are still demanding bulk water, owing to the poor quality of domestic water in some regions of Argentina. “Other” still purified water continued growing, as it has a lower cost per litre.

Soda siphon is expected to decrease in the coming years

There is a strong tradition of carbonated water consumption in Argentina, comprising mainly home delivery refillable soda siphons.

COMPETITIVE LANDSCAPE

Aguas Danone holds first position

Aguas Danone de Argentina SA continued to lead bottled water sales in off-trade value terms in 2018. It has a wide portfolio of brands, including Villa del Sur, Villavicencio, Villa del Sur Levite´, Ser, Villavicencio Cero and We by Ser.

Coca-Cola’s bottled water portfolio keeps growing

Coca-Cola Argentina SA continued increasing its off-trade value share in bottled water in 2018. Coca-Cola’s portfolio of bottled water brands includes Bonaqua mineral water, Aquarius, Kin table water and Aybal soda siphon.

Ivess and Cimes strengthen their positions during the economic crisis

The two leading national profile soda siphon players are IVESS and Cimes ChP, which collectively comprise more than 2,000 lorries, distributing 1 billion litres of bottled water a year, of which 500 million litres are soda siphon. The companies hold significant shares of off-trade bottled water volume sales.

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