Bottled Water in Dominican Republic

PROSPECTS

Bottled water records significant growth as consumers reach for healthier drink options

Bottled water continued to record high levels of off-trade value growth in 2019, with a couple of factors driving these results. Firstly, the rising health awareness in the country is seeing an increase of Dominicans reaching for water, migrating towards a healthier drink to reduce their intake of sugar.

Premiumisation was on the rise in 2019, aligned to healthier living

Premiumisation was seen in bottled water throughout 2019, but it remained limited to imported carbonated bottled water and mineral bottled water. For example, El Catador launched San Pellegrino Essenza; a zero-calorie flavoured mineral water with natural CO2.

There is potential for huge growth over the forecast period, particularly in functional and flavoured water

Bottled water holds significant growth potential for the forecast, in areas such as functional bottled water and flavoured bottled water, both still and carbonated. Flavoured bottled water is dominated by Dasani, with its still flavoured bottled water – however, competition has been entering, especially international players such as La Croix, which appeared during the summer of 2018.

COMPETITIVE LANDSCAPE

Dasani retains its lead of bottled water, and bulked water dominates value sales

Coca-Cola’s offering Dasani (distributed by Bepensa Dominicana) leads bottled water, in both off-trade volume and value share in 2019. Dasani benefits from an extensive distribution network throughout the country, allowing it to reach off and on-trade channels.

Foreign players dominate mineral bottled water, keeping price-points high

Within the Dominican Republic, natural mineral water – both still and carbonated – remained a niche in 2019. Still natural mineral bottled water is limited in terms of distribution and availability and is dominated by international players.

Private label is gaining visibility, with room to grow over the forecast period

In 2019, Private label gained more visibility in the Dominican Republic, found in select modern grocers across the country – for example, Bravo of Supermercados Bravo. Private label offerings are benefiting from selling bottled water at significantly lower prices than name brands, with a focus on single-serving PET bottles.

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