Bottled Water in Dominican Republic

PROSPECTS

Bottled water reaches new levels

Dominicans appear to be reaching for more water to quench their thirst as a higher number continued to migrate towards healthier drinks and reduce their intake of sugar. This is part of a larger health trend in the country, along with increasing awareness of high sugar levels and rising levels of obesity and diabetes.

Bulk water dominates bottled water

Bulk water volume held a dominant off-trade volume share of bottled water sales in the Dominican Republic in 2018. Bulk water is traded in large reusable containers, referred to as botellones.

Growth prospects for flavoured water

One area of bottled water that holds significant growth potential is that of flavoured water, both still and carbonated. The category has been dominated by Dasani with its still flavoured bottled water, but other players are beginning to enter the competition, specifically international brands, such as La Croix, which appeared during the summer of 2018, with lime as the most popular flavour.

COMPETITIVE LANDSCAPE

Bulk water players rank highly

Agua Planeta Azul continued to ranked highly in bottled water, especially its sales of bulk water in 2018 as the player expanded further in the country. It has been steadily increasing the capacity of its distribution centres, especially the most recent opening in Santiago.

Bepensa Dominicana retains overall lead of bottled water

In terms of bottled water outside of the bulk segment, the Dasani brand (distributed in the country by Bepensa Dominicana) remains very strong in both off- and on-trade channels. Dasani benefits from an extensive distribution network throughout the entire country, reaching both the traditional and modern channels.

Foreign brands dominate mineral water

Within the Dominican Republic, natural mineral water – both still and carbonated – remained a niche in 2018. Still natural mineral bottled water is somewhat limited in terms of distribution and availability as consumers turn instead to still purified bottled water, which is available at more affordable prices and more widely recognised by Dominican consumers.

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