Despite the already high demand resulting from growth seen during the pandemic with the transfer of out-of-home to in-home consumption, the off-trade channel is expected to continue to grow in the forecast period. Indeed, this is also set to occur despite the increase in on-trade sales driven by the withdrawal of COVID-19 related restrictions, the return to face-to-face work and the growth of tourist flows.
With economic instability and Portuguese consumers losing purchasing power over the short term, bottled water is likely to see a downgrading in some areas of consumption. On-trade might lose some consumption to off-trade, manufacturers’ labels to private label and bottled water to non-bottled, particularly in 2023.
In order to gain market share and differentiate themselves from competitors, manufacturers are set to invest in innovation and marketing activity intended to add value and make the bottled water category more fashionable and attractive to consumers. As a result, niche products with high end packaging are likely to emerge, with the category also set to see the release of new flavoured products and bottled water products supplemented with medicinal/functional properties.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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