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Country Report

Bottled Water in

Bottled Water in Portugal

25 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water perceived as healthiest

Bottled water’s strong performance in 2017 is to continue, mainly due to changing consumer lifestyles. The sudden craze for aerobics together with the drive to be healthy will lead future trends.

Natural ingredients and botanical flavours changing the category

There are no limits to how water can be presented and there is relentless demand for new products, especially from younger consumers. Clean ingredients have shifted from being a trend to the norm and the shift away from mass-produced/over-processed ingredients will impact sales positively over the forecast period; however, product variety still limits potential growth, as only one mainstream manufacturer is present in the category.

Macroeconomic improvements and tourism impact positively on bottled water

Consumers are spending more time away from home. With consumer confidence higher than before the economic crisis, bottled water will be positively impacted.

COMPETITIVE LANDSCAPE

Local players dominate

SCC - Sociedade Central de Cervejas e Bebidas led bottled water in 2017, closely followed by Unicer - Bebidas de Portugal. The success of these companies relies on well-established distribution channels and high brand awareness.

Price still key, but there are opportunities for premium products

While price continues to be the most important factor affecting purchasing decisions, other factors are gaining in importance. New products will promote a lifestyle and market brands as inspirational and a source of wellness.

Consumers’ perception of health and wellness includes packaging

The definition of a healthy beverage is becoming complex. It is no longer enough to be perceived as a healthy product.

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Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Portugal?
What are the major brands in Portugal?
How important is the direct selling method of distribution in Portugal for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Portugal - Category analysis

HEADLINES

PROSPECTS

Bottled water perceived as healthiest

Natural ingredients and botanical flavours changing the category

Macroeconomic improvements and tourism impact positively on bottled water

COMPETITIVE LANDSCAPE

Local players dominate

Price still key, but there are opportunities for premium products

Consumers’ perception of health and wellness includes packaging

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

Soft drinks posts an overall good performance

Economic recovery and tourism impact positively on the industry

National manufacturers dominate, but opportunities for new players arise

Changing consumer demand impacting new product development

Positive outlook for the soft drinks industry

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water perceived as healthiest

Natural ingredients and botanical flavours changing the category

Macroeconomic improvements and tourism impact positively on bottled water

COMPETITIVE LANDSCAPE

Local players dominate

Price still key, but there are opportunities for premium products

Consumers’ perception of health and wellness includes packaging

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in Portugal - Category analysis

HEADLINES

PROSPECTS

Bottled water perceived as healthiest

Natural ingredients and botanical flavours changing the category

Macroeconomic improvements and tourism impact positively on bottled water

COMPETITIVE LANDSCAPE

Local players dominate

Price still key, but there are opportunities for premium products

Consumers’ perception of health and wellness includes packaging

CATEGORY DATA

Soft Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

Soft drinks posts an overall good performance

Economic recovery and tourism impact positively on the industry

National manufacturers dominate, but opportunities for new players arise

Changing consumer demand impacting new product development

Positive outlook for the soft drinks industry

MARKET DATA

APPENDIX

Fountain sales in Portugal

Trends

SOURCES

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