Bottled water will register healthy volume growth over the forecast period. With the sugar tax which was introduced in 2021 starting to have an impact, some consumers will switch from sugared carbonates to bottled water.
With consumers becoming more health conscious and more active, they will look for value-added benefits from bottled water. In 2021, Nestlé Waters launched a functional bottled water with the brand name Nal+, as in added benefits from the well-known brand Naleczowianka.
Still bottled water is under threat from consumers switching to tap water. However, carbonated water growth might also be threatened by new players.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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