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Country Report

Bottled Water in

Bottled Water in Poland

Dec 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued strong growth, but slower than the peak in 2018

Despite seeing slower growth than in 2018, when a dynamic performance was seen due to the hot weather, bottled water continued to see strong off-trade volume and current value growth in 2019. This was because more Poles led healthy lifestyles, and were in the habit of drinking more water.

Move to glass for premium bottled water, although PET remains popular

A growing number of brands are selling water in glass bottles. In the past in Poland water was sold in glass bottles as standard; delivered to households by businesses such as Ustronianka.

New specific launches to attract more consumer groups

New companies and brands are emerging in bottled water. For instance, there has been a boom in products for children.

COMPETITIVE LANDSCAPE

ZL Naleczow Zdroj grows whilst Zywiec Zdroj declines

Zywiec Zdroj continued to lead bottled water in off-trade value terms in 2019. It has focused on being eco-friendly and introducing PET bottles made from 100% recycled plastic.

Companies see the potential in bottled water

Bottled water is a very promising category. Even though there are already many companies and brands, new ones are emerging.

Medicinal waters becoming more widely available

In Poland, some mountain regions are famous for their “medicinal waters”, which contain high levels of certain minerals. These are used in the treatment of kidney and urinary diseases, as well as atherosclerosis and diabetes, as they reduce the cholesterol level in the blood.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Poland?
What are the major brands in Poland?
How important is the direct selling method of distribution in Poland for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Poland - Category analysis

HEADLINES

PROSPECTS

Continued strong growth, but slower than the peak in 2018

Move to glass for premium bottled water, although PET remains popular

New specific launches to attract more consumer groups

COMPETITIVE LANDSCAPE

ZL Naleczow Zdroj grows whilst Zywiec Zdroj declines

Companies see the potential in bottled water

Medicinal waters becoming more widely available

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 2 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Continued growth, with healthier categories increasingly popular

Health trend impacts the types of soft drinks purchased

Consumers move to brands thanks to higher disposable incomes

Flavour innovation attract consumers

Overall growth, with better performances for sports-related categories

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Megatrends

Country Report

Bottled Water in Poland

New Report Guarantee

Executive Summary

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PROSPECTS

Continued strong growth, but slower than the peak in 2018

Move to glass for premium bottled water, although PET remains popular

New specific launches to attract more consumer groups

COMPETITIVE LANDSCAPE

ZL Naleczow Zdroj grows whilst Zywiec Zdroj declines

Companies see the potential in bottled water

Medicinal waters becoming more widely available

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Poland - Category analysis

HEADLINES

PROSPECTS

Continued strong growth, but slower than the peak in 2018

Move to glass for premium bottled water, although PET remains popular

New specific launches to attract more consumer groups

COMPETITIVE LANDSCAPE

ZL Naleczow Zdroj grows whilst Zywiec Zdroj declines

Companies see the potential in bottled water

Medicinal waters becoming more widely available

CATEGORY DATA

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Continued growth, with healthier categories increasingly popular

Health trend impacts the types of soft drinks purchased

Consumers move to brands thanks to higher disposable incomes

Flavour innovation attract consumers

Overall growth, with better performances for sports-related categories

MARKET DATA

APPENDIX

Fountain sales in Poland

SOURCES

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