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Country Report

Bottled Water in

Bottled Water in Poland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water demonstrates strong growth

Bottled water recorded strong growth in 2018, both in volume and value terms. The most dynamic increases were seen in functional bottled water and still bottled water.

The growth of small formats in packaging

For on-the-go consumption of water, Poles are usually choosing small and handy packaging, 330-500ml PET bottles. It is also common for companies to make bottles in easy-to-hold shapes.

Flavoured bottled water records the lowest growth

By increasingly leading healthy lifestyles, Poles are also increasingly reading product labels. This is mainly seen in the case of products for children.

COMPETITIVE LANDSCAPE

Companies see potential in bottled water

Bottled water is a very promising category. Even though it is already represented by many companies and brands, new ones are still entering, helping it to grow.

Medicinal waters becoming more widely available

In Poland certain mountain regions are famous for their so-called medicinal waters, which contain high levels of in certain minerals. Such waters are used in the treatment of certain kidney and urinary diseases as well as atherosclerosis and diabetes, as they significantly reduce cholesterol in the blood.

Naleczow Zdroj grows as Zywiec Zdroj declines

The leader in bottled water, Zywiec Zdroj, has been losing a little share in recent years. Although its leading position in bottled water is not under any great threat, the company nevertheless saw its share decline in 2018.

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Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Poland?
What are the major brands in Poland?
How important is the direct selling method of distribution in Poland for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Poland - Category analysis

HEADLINES

PROSPECTS

Bottled water demonstrates strong growth

The growth of small formats in packaging

Flavoured bottled water records the lowest growth

COMPETITIVE LANDSCAPE

Companies see potential in bottled water

Medicinal waters becoming more widely available

Naleczow Zdroj grows as Zywiec Zdroj declines

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Hot weather boosts soft drinks sales

Retro vs new and innovative products

Strong competition on the soft drinks market

New flavours seen in tonics and energy drinks in 2018

Health and wellbeing will be the focus of soft drinks development

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water demonstrates strong growth

The growth of small formats in packaging

Flavoured bottled water records the lowest growth

COMPETITIVE LANDSCAPE

Companies see potential in bottled water

Medicinal waters becoming more widely available

Naleczow Zdroj grows as Zywiec Zdroj declines

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in Poland - Category analysis

HEADLINES

PROSPECTS

Bottled water demonstrates strong growth

The growth of small formats in packaging

Flavoured bottled water records the lowest growth

COMPETITIVE LANDSCAPE

Companies see potential in bottled water

Medicinal waters becoming more widely available

Naleczow Zdroj grows as Zywiec Zdroj declines

CATEGORY DATA

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Hot weather boosts soft drinks sales

Retro vs new and innovative products

Strong competition on the soft drinks market

New flavours seen in tonics and energy drinks in 2018

Health and wellbeing will be the focus of soft drinks development

MARKET DATA

APPENDIX

Fountain sales in Poland

SOURCES

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