Bottled Water in Tunisia

PROSPECTS

Growing sales of bottled water as more people decline to use tap water

Bottled water is expected to witness a healthy increase in volume and value terms over the forecast period. In general, consumers are buying bottled water more frequently than before, and per capita consumption of bottled water is thus increasing.

New brands anticipated to enter the category

New brands are expected to enter bottled water, as demand continues to grow over the forecast period. As the increase in the number of brands within bottled water leads to stable prices, and manufacturers continue to cater to a broader audience by offering family pack sizes, it is anticipated that bottled water will become accessible to a wider consumer base.

Flavoured bottled water is increasingly popular

Flavoured bottled water is still a small category in Tunisia, with only a couple of brands competing. However, it is projected to gain popularity in the forecast period.

COMPETITIVE LANDSCAPE

Local company Société d’Exploitation des Eaux Minérales retains its leading position

In 2018, Société d’Exploitation des Eaux Minérales continued to be the top player in bottled water. The company has a diversified portfolio and strong brands, such as Sabrine, with wide national coverage, strong promotional activity and a variety of bottle sizes that meet the different needs of consumers.

Domestic players lead the category

Domestic players have further consolidated their leadership in bottled water, thanks to the strengthening of their distribution networks. Société Frigorifique et Brasserie de Tunis, the large group which owns Safia, Marwa Melliti and Garci, relies on its nationwide distribution network for beer and carbonates to promote its bottled water products.

New product development in flavoured bottled water

One of the most significant new products launched in Tunisian's bottled water industry was Déli’O, by local soft drinks manufacturer Boisson Tunisie Meddeb. The new flavoured bottled water brand achieved unprecedented popularity and attracted widespread media attention.

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