Bottled Water in Tunisia

2020 IMPACT

Positive sales growth registered as bottled water benefits from its essential status

Bottled water posted positive sales growth in 2020, although growth rates slowed down in comparison with 2019. The main reasons for the category’s positive performance during the year were the warm weather that prevailed during summer and the positive impact of the quarantine lockdown, social distancing and home seclusion on demand in the retail channel.

On-trade sales increased strongly despite negative impact of quarantine lockdown

Although 2020 saw a deceleration in on-trade volume growth in bottled water, growth rates remained positive as the heatwave that swept across Tunisia during early summer and the desire to stay hydrated as a key aspect of staying healthy and being able to fight off the COVID-19 virus balanced out the negative impact of the quarantine lockdown. In particular, the lockdown involved the government-mandated closure of all consumer foodservice outlets throughout Tunisia for up to three months and even after restaurants, bars, cafés and tea rooms were permitted to open again, they were only allowed to operate at 50% capacity in order to comply with social distancing protocols.

Société des Stations Thermales et des Eaus Minérales maintains its leading position

2020 proved a challenging year for the two standout leading players in bottled water, Société des Stations Thermales et des Eaus Minérales and Société d'exploitation des Eaux Minerales, as each of these companies lost significant value share as the category overall registered dynamic sales growth. Each of these leading players faced stronger competition from smaller rivals during the year as rising demand and the pressure on the supply of bottled water due to the COVID-19 pandemic encouraged consumers to broaden their horizons in terms of their preferred bottled water brands.

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