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Country Report

Bottled Water in

Bottled Water in Tunisia

21 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy growth expected over the forecast period

Bottled water in Tunisia is expected to record healthy off-trade volume and constant value growth over the forecast period. The major factor driving growth will likely remain the growing consumer distrust of tap water, the quality of which is not expected to improve.

Stronger growth likely over the forecast period thanks to rising health consciousness

Off-trade volume and constant value growth are both expected to be higher over the forecast period than their equivalents of the review period. Brands such as Sabrine, Marwa and Safia are likely to benefit from strong marketing support, focusing on online advertising, in order to reach a wider audience.

Plenty of room for innovation in carbonated bottled water

Still bottled water in Tunisia is not expected to witness any new entrants during the forecast period, as the category is already saturated. On the other hand, carbonated bottled water categories, in particular flavoured bottled water, are expected to witness high levels of innovation aimed at a number of consumer segments, in particular young adults, by focusing on attractive packaging and by creating value-added products which meet their desire for flavoursome products.

COMPETITIVE LANDSCAPE

Société d’exploitation des Eaux Minérales maintains its leading position

Société d’exploitation des Eaux Minérales led bottled water in 2017. Its significant share of bottled water sales was due to the long-standing popularity of its main brand, Sabrine, which as the leader, is very strong thanks to its long-term presence in the country, with modern plants and easily recognisable products.

Relatively fragmented competitive landscape

The competitive landscape in Tunisia is relatively fragmented, with many companies having regional distribution located near mineral water sources. The domestic brand landscape is also fragmented, featuring around 18 brands.

New product development in flavoured bottled water

One of the most significant recent new products launched in bottled water was Déli’O by domestic soft drinks manufacturer Boisson Tunisie Meddeb, which is part of the Délice Holding group. The product is available in four flavour varieties, namely apple, peach, mint and perry, all in a 250ml format.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Tunisia?
What are the major brands in Tunisia?
How important is the direct selling method of distribution in Tunisia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Tunisia - Category analysis

HEADLINES

PROSPECTS

Healthy growth expected over the forecast period

Stronger growth likely over the forecast period thanks to rising health consciousness

Plenty of room for innovation in carbonated bottled water

COMPETITIVE LANDSCAPE

Société d’exploitation des Eaux Minérales maintains its leading position

Relatively fragmented competitive landscape

New product development in flavoured bottled water

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces economic challenges

Trading down is the key trend in 2017

Greater investment in marketing needed in 2017

Manufacturers focus on rapid growth categories

Positive growth expected for soft drinks over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bottled Water in Tunisia

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Executive Summary

New Report Guarantee

PROSPECTS

Healthy growth expected over the forecast period

Stronger growth likely over the forecast period thanks to rising health consciousness

Plenty of room for innovation in carbonated bottled water

COMPETITIVE LANDSCAPE

Société d’exploitation des Eaux Minérales maintains its leading position

Relatively fragmented competitive landscape

New product development in flavoured bottled water

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Tunisia - Category analysis

HEADLINES

PROSPECTS

Healthy growth expected over the forecast period

Stronger growth likely over the forecast period thanks to rising health consciousness

Plenty of room for innovation in carbonated bottled water

COMPETITIVE LANDSCAPE

Société d’exploitation des Eaux Minérales maintains its leading position

Relatively fragmented competitive landscape

New product development in flavoured bottled water

CATEGORY DATA

Soft Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces economic challenges

Trading down is the key trend in 2017

Greater investment in marketing needed in 2017

Manufacturers focus on rapid growth categories

Positive growth expected for soft drinks over the forecast period

MARKET DATA

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