Demand for bottled water is expected to increase during the forecast period. In 2022, the deceleration of growth has largely been attributable to specific reasons such as the ban on bottled water storage, a restriction imposed by the Ministry of Trade, but which was subsequently cancelled.
Société des Boisson du Cap Bon launched its Eau délice bottled water brand in 2019. Since then, this brand has been gaining ground, and its market share is increasing.
There has been a shortage of bottled water in 2022, as the Ministry of Health and the Ministry of Trade are making efforts to reduce water consumption in general. There has been strong pressure on the water table, as the bottled water companies have excessively exploited the natural water reserves.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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