On-trade sales in bottled water are expected continue the positive growth trend seen in 2022. This will be attributable to a return to pre-pandemic lifestyles, following the relaxation of social-distancing measures and the return of Vietnamese consumers to foodservice outlets.
Together with the growing presence of still flavoured bottled water, sparkling flavoured bottled water is expected to become more significant over the forecast period. The latter will be increasingly viewed as a healthy substitute for carbonates, as a growing number of people seek to lower their sugar consumption.
Over the forecast period, bottled water is projected to see the launch of a myriad of new products from both local and international players, as the category still has much potential for growth. Vietnamese consumers are starting to get used to bottled water and more people are expected to switch from boiled tap water to bottled water for their daily consumption.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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