The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The number of foreign visitors to the country increased steadily in the review period, and the improving infrastructure and further advertising abroad are expected to maintain growth in incoming tourists in the forecast period. This, combined with the hot Georgian climate in the summer, will lead to the further development of bottled water in the forecast period.
The most popular packaging for bottled water is sizes up to 1.5 litres.
Carbonated bottled water is a well-established and long-established category within bottled water, which reached maturity at the beginning of the review period. However, it remains the battlefield of two major players in bottled water in the country, IDS Borjomi Georgia and Healthy Water.
Carbonated bottled water has been present in Georgia for almost 100 years. Borjomi carbonated bottled water from IDS Borjomi Georgia was the first to launch such a product.
In terms of brand rivalry, IDS Borjomi Georgia does not have the leading brand in overall bottled water, with the leading position in off-trade value terms held by its major competitor, Nabeglavi carbonated bottled water by Healthy Water. Initially positioned as a cheaper brand, Nabeglavi managed to gain popularity within a category quite poor in terms of competition.
In the review period, bottled water in Georgia continued to be dominated by the same brands, with no new launches reaching a leading position. Georgian consumers show quite strong loyalty to the leading brands and avoid switching to lesser-known brands.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Georgia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.