The huge influx of migrants into Georgia due to the war in Ukraine was a significant growth factor in bottled water consumption in 2022. It is hard to predict how long this situation will prevail as some migrants may go to other countries they can reach, whilst others might stay for a longer period of time.
The local population is increasingly consuming bottled water as part of healthier lifestyles with many consumers opting for higher quality local bottled water. Although many consumers will continue to opt for tap water, bottled water is expected to see steady CAGR growth in the forthcoming period.
Leading bottled water producers in Georgia are forecasted to retain their leading positions thanks to high brand awareness, product variety and wide retail distribution. Despite being a relatively small category, competitive rivalry is intense in bottled water with major players vying for leadership.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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