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Country Report

Bottled Water in

Bottled Water in Georgia

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing number of foreign tourists will support further growth

Georgia has been facing a steady growth of foreign visitors over the historic period. Strong promotion of Georgia as a touristic destination abroad, improving infrastructure and improving service quality caused a 44% growth of visitors by the end of 2016 compared to the respective period of 2012, according to the Georgian National Tourism Administration.

Strong competition to keep carbonated bottled water’s performance positive

Carbonated bottled water is a well-established and long-time present category that has entered maturity starting from the beginning of the historic period. However, it remains the battlefield of two major players of bottled water in Georgia, IDS Borjomi and Healthy Water JSC.

No bright future for high volume packages of bottled water

The most sold packages for bottled water are up to 1.5 litres.

COMPETITIVE LANDSCAPE

IDS Borjomi International remains the leader

Carbonated bottled water has been present for decades in Georgia, starting in Soviet times, with Borjomi carbonated bottled water from IDS Borjomi International being the first-mover. In 2017, it was no longer the leading brand in bottled water but brand awareness for Borjomi and trust in its quality is currently supporting the expansion of other brands in the IDS Borjomi International range, making the company’s product portfolio the widest in bottled water.

The story of the leading brand

IDS Borjomi was unable to fight off the competition and lost the number one brand spot to its major competitor; Nabeghlavi carbonated bottled water by Healthy Water JSC was the leading brand within bottled water as a whole in Georgia in 2017. Initially being positioned as a cheaper brand, Nabeghlavi managed to gain popularity within a category that had little competition.

Experimenting in bottled water not welcome

In the historic period, Georgian bottled water was mostly dominated by the same brands. No new launches within this time have reached leading ranks.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Georgia?
What are the major brands in Georgia?
How important is the direct selling method of distribution in Georgia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Georgia - Category analysis

HEADLINES

PROSPECTS

Increasing number of foreign tourists will support further growth

Strong competition to keep carbonated bottled water’s performance positive

No bright future for high volume packages of bottled water

COMPETITIVE LANDSCAPE

IDS Borjomi International remains the leader

The story of the leading brand

Experimenting in bottled water not welcome

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Georgia continues to emerge

Increasing number of tourists – a driver of soft drinks’ expansion

International players firmly standing their ground

Room for new product developments in bottled water

Bright future for soft drinks expected

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing number of foreign tourists will support further growth

Strong competition to keep carbonated bottled water’s performance positive

No bright future for high volume packages of bottled water

COMPETITIVE LANDSCAPE

IDS Borjomi International remains the leader

The story of the leading brand

Experimenting in bottled water not welcome

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Georgia - Category analysis

HEADLINES

PROSPECTS

Increasing number of foreign tourists will support further growth

Strong competition to keep carbonated bottled water’s performance positive

No bright future for high volume packages of bottled water

COMPETITIVE LANDSCAPE

IDS Borjomi International remains the leader

The story of the leading brand

Experimenting in bottled water not welcome

CATEGORY DATA

Soft Drinks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Georgia continues to emerge

Increasing number of tourists – a driver of soft drinks’ expansion

International players firmly standing their ground

Room for new product developments in bottled water

Bright future for soft drinks expected

MARKET DATA

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