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Country Report

Bottled Water in

Bottled Water in Uruguay

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Quality and potability issues with tap water

Traditionally in Uruguay many consumers preferred tap water instead of bottled water as it is potable and a cheaper option for everyday beverages. However, there have recently been many concerns about the quality of tap water, with studies showing it is not as potable and clean as was thought.

Functional bottled water, a niche in bottled water

Functional bottled water is one of the smallest categories in off-trade value terms among bottled water in Uruguay. However, with consumers turning to healthier options it has the potential to become an interesting product over the forecast period, with strong growth already witnessed in 2017.

Bottled water is expected to lead soft drinks

Bottled water is the second largest category in soft drinks in Uruguay in off-trade value terms, following carbonates. Consumers are shifting their preferences towards healthier products.

COMPETITIVE LANDSCAPE

Cía Salus remains the undisputed leader in bottled water

Cía Salus maintained its strong leading position in bottled water in Uruguay in 2017. When Groupe Danone acquired Cía Salus SA in 2000, the bulk of bottled water sales shifted from local to international hands as Cía Salus, which had been the leader for many years, clearly maintained its position.

Milotur in second place

Milotur ranks second, but is little threat to the strong leader in bottled water. Milotur is known for its main brand, Agua Mineral Natural Nativa, which recorded retail value growth over the review period.

Montevideo Refrescos launches a new bottled water brand

Montevideo Refrescos, the leader in carbonates with its Coca-Cola brand, ventured into bottled water with its Vitale brand. In 2005 the company launched Dasani, a bottled water, but with little success in sales the brand was discontinued.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Uruguay?
What are the major brands in Uruguay?
How important is the direct selling method of distribution in Uruguay for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Uruguay?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Uruguay - Category analysis

HEADLINES

PROSPECTS

Quality and potability issues with tap water

Functional bottled water, a niche in bottled water

Bottled water is expected to lead soft drinks

COMPETITIVE LANDSCAPE

Cía Salus remains the undisputed leader in bottled water

Milotur in second place

Montevideo Refrescos launches a new bottled water brand

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Quality and potability issues with tap water

Functional bottled water, a niche in bottled water

Bottled water is expected to lead soft drinks

COMPETITIVE LANDSCAPE

Cía Salus remains the undisputed leader in bottled water

Milotur in second place

Montevideo Refrescos launches a new bottled water brand

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in Uruguay - Category analysis

HEADLINES

PROSPECTS

Quality and potability issues with tap water

Functional bottled water, a niche in bottled water

Bottled water is expected to lead soft drinks

COMPETITIVE LANDSCAPE

Cía Salus remains the undisputed leader in bottled water

Milotur in second place

Montevideo Refrescos launches a new bottled water brand

CATEGORY DATA

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

DEFINITIONS

SOURCES

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