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Country Report

Bottled Water in

Bottled Water in the Philippines

23 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water sustains its growth

Whilst other soft drinks categories recorded declines in 2017, due to the temporary effect of the elections in 2016, bottled water continued to register current value and volume growth, thanks to the growth in still bottled water and functional bottled water. Whilst bottled water is not the only hydrating beverage, the category maintained its share of throat as both bulk water and branded packaged water continued to grow.

Increasing health awareness benefits functional bottled water

Hydration remains one of the top priorities for consumers of soft drinks, especially with growing health-consciousness and their increasingly active lifestyles. However, consumers are also looking for other product benefits besides hydration, and this supported the dynamism within functional bottled water, which recorded triple-digit growth in both retail volume and current value terms in 2017.

Forecast period trends

The outlook for bottled water remains positive in both volume terms and value terms at constant 2017 prices, as players sustain their efforts in terms of marketing and distribution. As demand for high-quality drinking water increases, manufacturers are anticipated to carry out cost-containment measures, making their prices stable, thus encouraging households to shift away from tap water.

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources leads bottled water

Philippine Spring Water Resources took the lead bottled water in 2017, as it improved its distribution in provinces nationwide. Although the category was previously led by Asia Brewery, the strength of Nature’s Spring in the provinces ensured it took the lead in both value and volume terms in 2017.

B’lue faces stronger competition in functional bottled water

Ever since B’lue was launched in 2015, functional bottled water has been seeing significant growth, and 2017 was no exception. The brand has unlocked a clear consumer group for its brand: millennials who have active lifestyles.

Forecast period trends

Over the forecast period, bottled water is anticipated to be led by domestic players. With Philippine Spring Water Resources leading the way in penetrating more traditional retailers, the packaged bottled water that players offer will continue to cater to consumers seeking on-the-go consumption of high-quality water.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Philippines?
What are the major brands in Philippines?
How important is the direct selling method of distribution in Philippines for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in the Philippines - Category analysis

HEADLINES

PROSPECTS

Bottled water sustains its growth

Increasing health awareness benefits functional bottled water

Forecast period trends

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources leads bottled water

B’lue faces stronger competition in functional bottled water

Forecast period trends

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Slowdown in growth after a strong election year

The Coca-Cola FEMSA transition brings value gains for the company

Millennials remain key target consumers in 2017

Competition amongst hydration beverages within different categories

Proposed tax on sugary drinks could slow down growth in the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water sustains its growth

Increasing health awareness benefits functional bottled water

Forecast period trends

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources leads bottled water

B’lue faces stronger competition in functional bottled water

Forecast period trends

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in the Philippines - Category analysis

HEADLINES

PROSPECTS

Bottled water sustains its growth

Increasing health awareness benefits functional bottled water

Forecast period trends

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources leads bottled water

B’lue faces stronger competition in functional bottled water

Forecast period trends

CATEGORY DATA

Soft Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Slowdown in growth after a strong election year

The Coca-Cola FEMSA transition brings value gains for the company

Millennials remain key target consumers in 2017

Competition amongst hydration beverages within different categories

Proposed tax on sugary drinks could slow down growth in the forecast period

MARKET DATA

APPENDIX

Fountain sales in the Philippines

SOURCES

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