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Country Report

Bottled Water in

Bottled Water in the Philippines

25 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water bolsters its performance

Unlike other soft drinks categories, bottled water did not contract in volume in 2018, as prices remained competitive. There is an expanding middle class and rising demand for clean and healthy beverages, thus there is an increasing preference for packaged bottled water.

Premiumisation in bottled water strengthens

While premiumisation is not a new trend, it is becoming more evident in bottled water. After cementing its success in still bottled water, Asia Brewery launched the first locally-produced sparkling water, Summit Sparkling Water, in late 2017.

Marketing efforts to drive further growth

With the positive outlook for the Philippine economy, and rising demand for clean drinking water, it is imperative for incumbent players to take advantage of these opportunities through marketing efforts and effective distribution systems. While bulk water will continue to command the highest proportion of bottled water sales, economic development will support demand for small pack sizes of water, particularly still bottled water.

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources remains the category leader

While 2018 was a good year for Asia Brewery’s bottled water brands Absolute and Summit, Philippine Spring Water Resources maintained its leadership. As well as its recent entry in carbonated bottled water, the company sustained its efforts in functional bottled water by launching Nature Spring Fibre, which has a greater emphasis on health claims compared to its flavoured bottled water line.

Local players continue to dominate

There has been growing interest in bottled water in recent years not just from local players, but also from international companies. In 2018, Pepsi launched Aquafina, while a new local player, Philippine Bottling Beverage, launched Banahaw Spring Purified Water, thereby increasing the variety of brands available in the category.

More new entrants expected

Over the forecast period, the promising economic outlook in the Philippines will continue to encourage new entrants, both local players and international companies. As competition in still bottled water is mainly based on price, it is crucial for new players to offer similar pricing to convey value to consumers.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Philippines?
What are the major brands in Philippines?
How important is the direct selling method of distribution in Philippines for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in the Philippines - Category analysis

HEADLINES

PROSPECTS

Bottled water bolsters its performance

Premiumisation in bottled water strengthens

Marketing efforts to drive further growth

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources remains the category leader

Local players continue to dominate

More new entrants expected

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Soft drinks declines with the implementation of sugar tax

Sugar tax and health concerns are the defining trends in 2018

Coca-Cola Bottlers Philippines Inc (CCBPI) maintains leadership

Convenience, health concerns and premiumisation characterise new product developments

Growth anticipated to slowdown as consumers adjust to sugar tax

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water bolsters its performance

Premiumisation in bottled water strengthens

Marketing efforts to drive further growth

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources remains the category leader

Local players continue to dominate

More new entrants expected

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in the Philippines - Category analysis

HEADLINES

PROSPECTS

Bottled water bolsters its performance

Premiumisation in bottled water strengthens

Marketing efforts to drive further growth

COMPETITIVE LANDSCAPE

Philippine Spring Water Resources remains the category leader

Local players continue to dominate

More new entrants expected

CATEGORY DATA

Soft Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Soft drinks declines with the implementation of sugar tax

Sugar tax and health concerns are the defining trends in 2018

Coca-Cola Bottlers Philippines Inc (CCBPI) maintains leadership

Convenience, health concerns and premiumisation characterise new product developments

Growth anticipated to slowdown as consumers adjust to sugar tax

MARKET DATA

APPENDIX

Fountain sales in the Philippines

SOURCES

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