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Learn moreDec 2020
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While bottled water is considered a necessity for the majority of households in most parts of the Philippines, the quarantine lockdown that was announced in response to the COVID-19 pandemic during between the middle of March and the end of May 2020 resulted in declines being seen in total volume sales of bottled water over the course of the year. The main factor contributing to the overall sales decline seen in the category during the year was the unavailability of on-trade outlets due to the shutdown of the entire Philippine hospitality industry to on-trade customers throughout the initial lockdown period.
While functional bottled water had been one of the fastest growing categories of bottled water prior to the onset of the COVID-19 pandemic, the inability of this category to compete with still bottled water as a basic source of hydration and the widespread closures of schools and workplaces throughout the country significantly dampened demand for functional bottled water during the year. The brand B’lue, for example, has traditionally relied on brand activations in schools, colleges and universities to appeal to younger consumers.
In light of the channel shift seen in bottled water during 2020 in terms of the move away from the on-trade channel and towards retail sales for at-home consumption, category players Asia Brewery and Philippine Spring Water Resources took to promoting their larger pack sizes more aggressively. In particular, these larger packs were promoted as catering to the needs of consumers who are forced to spend much of their time at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.