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Country Report

Bottled Water in

Bottled Water in Italy

27 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Good performance of bottled water

Bottled water is expected to continue perform well, thanks to the fact that Italian consumers are culturally used to drinking water with meals and throughout the day. It will also benefit from the perception of water as healthier than other soft drinks.

Increased knowledge of bottled water varieties

Consumers are expected to become increasingly knowledgeable regarding the different varieties of bottled water. Greater awareness of the characteristics of the product is expected to allow Italians to better choose bottled water which is in line with their needs.

Sustainability will remain very important

Sustainability and innovation are expected to continue to be key trends in bottled water during the forecast period.

COMPETITIVE LANDSCAPE

Smaller formats are gaining ground

Over the forecast period, it is expected that a growing share of consumers will drink bottled water on-the-go, away from home. For this reason, players are investing in new formats, to respond to the various consumer needs.

Players invest in sustainability

In the future it is expected that there will be an increased presence of local producers of bottled water, in order to have production sites near to the point of sale of the product, and thus reduce transportation costs. At the same time, it is expected that there will be an increasing number of players from the North of Italy acquiring bottling plants in the South of Italy, to reduce transportation distances and therefore become more "green".

The importance of health and wellness

Health and wellbeing represents one of the main drivers for the development and launch of new products within bottled water. This is the main reason why bottled water is performing better compared to other soft drinks categories, as it is considered natural, and does not contain sugar or calories.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Italy?
What are the major brands in Italy?
How important is the direct selling method of distribution in Italy for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Italy - Category analysis

HEADLINES

PROSPECTS

Good performance of bottled water

Increased knowledge of bottled water varieties

Sustainability will remain very important

COMPETITIVE LANDSCAPE

Smaller formats are gaining ground

Players invest in sustainability

The importance of health and wellness

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Poor performance of soft drinks

Health and wellness is a driver for growth

Smaller players are gaining share

New formulations, formats and targets

Uncertain future for soft drinks

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Good performance of bottled water

Increased knowledge of bottled water varieties

Sustainability will remain very important

COMPETITIVE LANDSCAPE

Smaller formats are gaining ground

Players invest in sustainability

The importance of health and wellness

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Italy - Category analysis

HEADLINES

PROSPECTS

Good performance of bottled water

Increased knowledge of bottled water varieties

Sustainability will remain very important

COMPETITIVE LANDSCAPE

Smaller formats are gaining ground

Players invest in sustainability

The importance of health and wellness

CATEGORY DATA

Soft Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Poor performance of soft drinks

Health and wellness is a driver for growth

Smaller players are gaining share

New formulations, formats and targets

Uncertain future for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Italy

Trends

SOURCES

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