Bottled Water in Italy

PROSPECTS

Natural mineral water performs well due to its purity

Natural mineral water, different from other more complex soft drinks, does not carry the risk of allergies or intolerances for consumers, Moreover, its price is lower than other products in the market; therefore, offering good quality for the price. Natural mineral water is recommended for a healthy lifestyle because it provides the required daily hydration, and consumers are increasingly looking for high quality and purity.

Functional bottled water is growing due to its specific characteristics

Thanks to good communication campaigns from manufacturers, Italian consumers have learned to use functional bottled water in their daily lives; therefore, this category is increasing strongly. Examples of functional bottled water brands launched in the Italian market are Aquavitamin San Benedetto, Fonte Essenziale Ferrarelle, Levissima Pro-active and Le Linfe Vitasnella.

Carbonated bottled water performs well due to its digestive properties

Carbonated bottled water is often consumed on-trade, due to the digestive effect of such products. Design and elegance are part of this premium offer, which is solely dedicated to special occasions.

COMPETITIVE LANDSCAPE

Sangemini, Norda and Gaudianello merge into Acque Minerali d’Italia

In December 2017, the group Acque Minerali d’Italia was created by merging Sangemini, Norda and Gaudianello. Now the group has eight production sites distributed throughout the country, with high production capacity.

Ferrarelle launches functional water Le Linfe under the brand Vitasnella

Ferrarelle claims its new functional water Le Linfe has combined the properties of the lightness that Ferrarelle water offers with the depurative properties of aloe, birch and coconut water. This functional water is specifically targeted to sports-minded and healthy consumers, as well as people concerned about fitness and high-quality ingredients.

San Benedetto acquires a new source and focuses on Aquavitamin

Acqua Minerale San Benedetto acquired the source Cutolo Rionero Fonte Atella in the Basilicata region. The manufacturer also opened a new production site in Vigianello, giving it greater production capacity.

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