The progressive return to pre-COVID-19 lifestyles, especially in terms of out-of-home consumption, is likely to result in an overall static performance in off-trade volume sales of bottled water over the forecast period. Indeed, the two main categories, still and carbonated natural mineral bottled water, are likely to see slow decreases in off-trade volume sales for much of the forecast period, with the latter seeing a greater decline, due to its perception as being less healthy and pure than its still counterpart.
Sustainability is a key topic in bottled water in Italy, as in many other markets. In keeping with a growing consumer demand for more environmentally friendly products, manufacturers will continue to invest in 100% recycled plastic (rPET ) bottles, in order to reduce the impact of both production and consumption on the planet.
While bottled water in Italy experiences high maturity and saturation, there is room for significant sales growth in some areas. Much of this potential will be driven by a growing demand from younger consumers for healthier products, as well as a return to on-the-go consumption.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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