Brazilians traditionally search for water in a variety of formats for daily consumption, particularly as tap water is often regarded as being unfit for purpose, although in recent years the quality of tap water in local cities has improved. The two main options for many households are bulk water and water filters, especially those made from clay and coal filtration.
COVID-19 changed consumers’ relationship with distribution channels, not only shifting consumption from on-trade to off-trade, but also the dynamics of where, when, and how to purchase. For instance, limited mobility during home seclusion drove up demand for bottled water through e-commerce, with the latter still set to record double-digit off-trade volume growth in 2022, albeit from a low base.
The lack of packaging availability for the industry is a major concern for soft drinks players in Brazil. This is not only relevant in the short term, as the category faces disruption issues due to rising demand, especially for glass bottles, but also in the longer term.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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