Bottled water is set to continue to grow throughout the forecast period in both on-trade and off-trade channels. Local consumers are increasingly switching from water purifiers to bottled water.
While demand for carbonated bottled water is expected to rise over the forecast period, it is unlikely to repeat the dynamic growth observed over the review period. Sparkling flavoured bottled water, which had witnessed explosive growth in South Korea in line with the rising demand for healthy alternatives to carbonates during the pandemic, is also expected to slow.
According to Euromonitor International’s Product Claims and Positioning report, which analyses leading and emerging claims in online product positioning across FMCG industries, the number of SKUs in bottled water claiming “environmentally friendly” attributes stood at just 24 in 2019, but had risen to 162 in 2021, reflecting players’ increasing marketing efforts, as well as consumers’ main concerns when purchasing bottled water. As a representative of environmentally-friendly packaging, label-less bottles are expected to gain further share over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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