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Country Report

Bottled Water in

Bottled Water in South Korea

24 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Carbonated bottled water growth slows

Rising rapidly over the review period, carbonated bottled water saw a slowdown in its growth in 2017. Marketing activities in the media and price promotions massively drove the expansion of brand awareness and led to sudden growth in a short period of time.

Functional and flavoured bottled water experience upheaval

Functional and flavoured bottled water faced drastic declines in 2017. Due to the increasing number of substitutes, functional bottled water, mostly vitamin water, and flavoured bottled water failed to attract consumers’ attention.

Continued decline for functional and flavoured bottled water

Over the forecast period, functional and flavoured bottled water will suffer from constant volume and value declines due to the stronger presence of alternative beverages. Vitamin water is regarded as old-fashioned in South Korea, and flavoured water is being challenged by spring bottled water, and juice drinks in a variety of flavours.

COMPETITIVE LANDSCAPE

Jeju Samdasoo maintains its lead in bottled water

Jeju Samdasoo has been the strongest player in spring bottled water for a long time. The brand was hardly affected by the launch of hundreds of new brands over the last decade.

The growing power of private label and economy products

Private label and economy brands are attempting to expand their sales in bottled water. Consumers do not pay attention to brand power when they purchase, except when it comes to a few brands.

Marketing activities will be required in the forecast period

Spring bottled water is mature, with the presence of more than 200 brands. Only a few brands will survive over the forecast period, and most will fade out of the market.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in South Korea?
What are the major brands in South Korea?
How important is the direct selling method of distribution in South Korea for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in South Korea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in South Korea - Category analysis

HEADLINES

PROSPECTS

Carbonated bottled water growth slows

Functional and flavoured bottled water experience upheaval

Continued decline for functional and flavoured bottled water

COMPETITIVE LANDSCAPE

Jeju Samdasoo maintains its lead in bottled water

The growing power of private label and economy products

Marketing activities will be required in the forecast period

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Soft drinks enjoys healthy growth in 2017, thanks mainly to bottled water

Climate change increasingly impacts soft drinks

Lotte Chilsung strongly influences soft drinks across categories

Premiumisation and beauty benefits appeal to sophisticated consumers

Soft drinks gears up for significant growth over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Carbonated bottled water growth slows

Functional and flavoured bottled water experience upheaval

Continued decline for functional and flavoured bottled water

COMPETITIVE LANDSCAPE

Jeju Samdasoo maintains its lead in bottled water

The growing power of private label and economy products

Marketing activities will be required in the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in South Korea - Category analysis

HEADLINES

PROSPECTS

Carbonated bottled water growth slows

Functional and flavoured bottled water experience upheaval

Continued decline for functional and flavoured bottled water

COMPETITIVE LANDSCAPE

Jeju Samdasoo maintains its lead in bottled water

The growing power of private label and economy products

Marketing activities will be required in the forecast period

CATEGORY DATA

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Soft drinks enjoys healthy growth in 2017, thanks mainly to bottled water

Climate change increasingly impacts soft drinks

Lotte Chilsung strongly influences soft drinks across categories

Premiumisation and beauty benefits appeal to sophisticated consumers

Soft drinks gears up for significant growth over the forecast period

MARKET DATA

APPENDIX

Fountain sales in South Korea

Trends

SOURCES

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