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Country Report

Bottled Water in

Bottled Water in South Korea

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Risks over tap water and complications with water purifiers contribute to increased bottled water sales in 2018

Water purifier companies have developed new technology to make busy people’s lives easier, but increasing numbers of single households are shifting from water purifiers to bottled water thanks to convenience and declining consumption of water in the home in 2018. Water purifiers need to be checked regularly by the company to clean inside the machine and replace worn-out components.

Carbonated bottled water enters early stage of slump

Carbonated bottled water saw its growth slow in 2018 driven by significant weakness in carbonated natural mineral bottled water, while carbonated purified bottled water maintained positive growth. Carbonated bottled water is considered a healthy beverage in South Korea so larger value package sizes do not sell well.

COMPETITIVE LANDSCAPE

Jeju Samdasoo remains strongest player but private label threatening

Jeju Samdasoo has been unrivalled since the brand launched back in 1998, promoted by highlighting the clean provenance of Jeju Island. It celebrated its 20th anniversary in 2018 and launched a limited edition.

Launch of smaller pack sizes expands target audience and drinking occasions

500ml and 1.5-litre pack sizes have dominated the majority of bottled water sales in South Korea for a long time.

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Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in South Korea?
What are the major brands in South Korea?
How important is the direct selling method of distribution in South Korea for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in South Korea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in South Korea - Category analysis

HEADLINES

PROSPECTS

Risks over tap water and complications with water purifiers contribute to increased bottled water sales in 2018

Carbonated bottled water enters early stage of slump

COMPETITIVE LANDSCAPE

Jeju Samdasoo remains strongest player but private label threatening

Launch of smaller pack sizes expands target audience and drinking occasions

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Soft drinks increased significantly in 2018 due to high demand for bottled water

Rising numbers of convenience stores contribute to positive growth in soft drinks

Lotte Chilsung Beverage maintains strong presence across categories

Adopting cautious approach with new variants and different pack sizes

Significant growth of soft drinks over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Risks over tap water and complications with water purifiers contribute to increased bottled water sales in 2018

Carbonated bottled water enters early stage of slump

COMPETITIVE LANDSCAPE

Jeju Samdasoo remains strongest player but private label threatening

Launch of smaller pack sizes expands target audience and drinking occasions

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in South Korea - Category analysis

HEADLINES

PROSPECTS

Risks over tap water and complications with water purifiers contribute to increased bottled water sales in 2018

Carbonated bottled water enters early stage of slump

COMPETITIVE LANDSCAPE

Jeju Samdasoo remains strongest player but private label threatening

Launch of smaller pack sizes expands target audience and drinking occasions

CATEGORY DATA

Soft Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Soft drinks increased significantly in 2018 due to high demand for bottled water

Rising numbers of convenience stores contribute to positive growth in soft drinks

Lotte Chilsung Beverage maintains strong presence across categories

Adopting cautious approach with new variants and different pack sizes

Significant growth of soft drinks over the forecast period

MARKET DATA

APPENDIX

Fountain sales in South Korea

SOURCES

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