Executive Summary

Mar 2019
PROSPECTS
Bottled water leads off-trade volume sales of soft drinks

Bottled water has become largest within the soft drinks industry in terms of off-trade volume sales as carbonates continually loses consumers as they flee towards healthier options. As a result of consumers’ search for less sugary beverages, bottled water has evolved in the US, going from a product that used to be enjoyed on limited occasions to one that is consumed throughout the day on a variety of occasions.

Flavoured bottled water matures

Flavoured bottled water has evolved into one of the most dynamic categories within soft drinks thanks to the popularity of products like La Croix and private label sparkling flavoured waters. Once composed of niche products, explosive growth has seen flavoured bottled water become a significant component of overall bottled water sales.

Bulk water is limited but dependable

Bulk water, or bottled water sold in formats of eight litres or larger, made consistent gains in volume terms over the review period, appealing to consumers who appreciate the convenience of having large amounts of bottled water at home as well as those who do not like the water provided via their municipal source. One of the most significant limiting factors for bulk water is the strong preference among US consumers for access to single-serve plastic bottles that they can drink either at home or on the go.

COMPETITIVE LANDSCAPE
Private label soars

Americans look to bottled water for hydration throughout the day. Although there is increased interest in premium water, the omnipresent interest in water translates to success for private label as well.

Cott Corp focuses on delivery

In February 2018, Cott Corp purchased Crystal Rock, a company which specialises in the delivery of larger-format bottled water to offices and homes, especially in the northeast US. The move strengthens Cott’s position within the water delivery business and is attracting consumer interest in having large formats at home (especially those living in rural areas) as well as in offices for workers who look to bottled water to hydrate themselves throughout the day.

Premium bottled water brands grow rapidly

American consumers are increasingly interested in premium spring water brands that emphasise their source. Both the Evian and Fiji brands showed strong growth in the review period thanks to a positioning that differentiates them from other brands which do not prominently display their place of origin.

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Bottled Water in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in USA?
  • What are the major brands in USA?
  • How important is the direct selling method of distribution in USA for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Bottled Water in the US - Category analysis

HEADLINES

PROSPECTS

Bottled water leads off-trade volume sales of soft drinks
Flavoured bottled water matures
Bulk water is limited but dependable

COMPETITIVE LANDSCAPE

Private label soars
Cott Corp focuses on delivery
Premium bottled water brands grow rapidly

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Value, health and premiumisation guide soft drinks in 2018
Americans require more from their beverages
Major players achieve mixed results across categories
Origin and adventurous ingredients are popular in 2018
Discrepancies expected to intensify

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in the US
Trends

SOURCES

Summary 1 Research Sources