The primary reasons for growth in bottled water in India have been the lack of clean drinking water and health concerns. According to UNICEF, less than 50% of the population has access to clean drinking water.
Many companies engaged in institutional sales of bottled water were forced to review their business models and modify them to offer their products through retail channels. The COVID-19 pandemic and the resultant lockdowns restricted movement outside the home.
Fake or illegal water bottling plants continue to challenge the legitimate industry. Some individuals sell bottled water using fake brand names or loose copies in India.
At the start of 2022, India is still reeling under the effects of the third wave of COVID-19, caused by the Omicron variant. State governments have implemented localised restrictions and lockdowns to curb the spread, although these have progressively become more lenient.
The COVID-19 pandemic is expected to drive demand for bottled water in the forecast period, with health and hygiene now at the forefront of consumers’ minds, underpinned by the further rise in health awareness amongst consumers as a result of the virus. With Indian citizens aware of the link between obesity and the severity of the disease, an increasing number of people will seek to live healthy lifestyles and maintain a healthy weight, which will include drinking low or no sugar soft drinks.
Tourism has been one of the drivers behind the growth of bottled water in India. When travelling, consumers prefer to buy bottled water for health reasons.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bottled Water industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!