For still bottled water companies, it is difficult to periodically adjust their product prices to reflect inflationary pressure as water is seen as a commodity, and there is hardly any differentiation within the industry. In addition, regional bottled water companies compete on price, so if the leading brands increase their prices, they risk losing sales share.
According to Euromonitor International’s Product Claims and Positioning Data 2022, the top five claims for bottled water include “natural”, “hydrating” and “no sugar”. The demand for bottled water will continue to rise in the foreseeable future, as health and hygiene remain essential in consumers' priorities.
The tourism industry has helped fuel growth in bottled water in India, as consumers prefer to purchase bottled water for health reasons when travelling. However, the state of Sikkim in India placed a ban on bottled water use within its borders, starting in 2022.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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