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Country Report

Bottled Water in

Bottled Water in India

25 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water performs well as focus shifts from hydration to functional benefits

Bottled water has performed well in terms of volume and value as consumers look for clean and pure water. Furthermore, millennials do not live in the same place for long periods of time and prefer consuming bottled water rather than installing water purifiers in every residence.

Rise in adoption of bulk packaged water by Indians

Consumers in India especially in metro and first-tier cities are shifting from traditional sourcing of drinking water from tap using water purifiers to 20-litre bulk packaging. The shift to bulk water is driven by limited supply of drinking water by municipalities and large floating populations in urban centres preferring to purchase bulk water rather than installing water purifiers, as these have to be serviced and filters have to be changed on a regular basis.

Entry of new premium water players with focus on metro cities

Rising disposable incomes and changing lifestyles in metro cities of India have created new opportunities for bottled water players to introduce premium water brands in metro cities. People in these cities are brand conscious, sophisticated and prefer premium products.

COMPETITIVE LANDSCAPE

Key bottled water manufacturers report robust growth in highly fragmented category

Bottled water in India is highly fragmented with only eight key players with pan-India distribution namely Bisleri, Coca-Cola India, PepsiCo India, Dharibal Group, Narang Beverages, Aquasure, Himalayan and Kingfisher. These players and their brands have been able to gain the trust of consumers and have been able to outperform regional players.

Increasing players in functional water

Functional water in India is expected to grow and more companies are also entering this space; up to 2015, only one player operated in functional water. In 2016, the segment witnessed entry of multiple players including PepsiCo, Narang, Tata Global Beverages, Coca-Cola, Jeevika, Beltek Canadian, Volvic and Danone.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in India?
What are the major brands in India?
How important is the direct selling method of distribution in India for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in India - Category analysis

HEADLINES

PROSPECTS

Bottled water performs well as focus shifts from hydration to functional benefits

Rise in adoption of bulk packaged water by Indians

Entry of new premium water players with focus on metro cities

COMPETITIVE LANDSCAPE

Key bottled water manufacturers report robust growth in highly fragmented category

Increasing players in functional water

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Manufacturers focus on cleaner ingredients and naturally healthy products

GST, a mixed bag for soft drinks

Growth of start-ups and regional companies driven by product innovation and new business model

New products focused on local flavours and healthier drinks

Soft drinks industry to register steady growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 26 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 27 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bottled Water in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water performs well as focus shifts from hydration to functional benefits

Rise in adoption of bulk packaged water by Indians

Entry of new premium water players with focus on metro cities

COMPETITIVE LANDSCAPE

Key bottled water manufacturers report robust growth in highly fragmented category

Increasing players in functional water

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in India - Category analysis

HEADLINES

PROSPECTS

Bottled water performs well as focus shifts from hydration to functional benefits

Rise in adoption of bulk packaged water by Indians

Entry of new premium water players with focus on metro cities

COMPETITIVE LANDSCAPE

Key bottled water manufacturers report robust growth in highly fragmented category

Increasing players in functional water

CATEGORY DATA

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Manufacturers focus on cleaner ingredients and naturally healthy products

GST, a mixed bag for soft drinks

Growth of start-ups and regional companies driven by product innovation and new business model

New products focused on local flavours and healthier drinks

Soft drinks industry to register steady growth

MARKET DATA

APPENDIX

Fountain sales in India

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