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Bottled Water in
Indonesia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Lower prices the main factor for consumers switching to bottled water

As a result of the weakening purchasing power that has been seen in Indonesia since 2017, Indonesians, especially low-income consumers, have been more selective when choosing soft drinks. Consumers have been becoming increasingly sensitive to the price of a product, increasing competition between the different soft drinks categories.

Still bottled water in particular benefits from weakening purchasing power

Unlike other soft drinks categories, which almost all felt the negative impact of weakening purchasing power, still bottled water in particular benefited from this phenomenon and continued to see sales growth. Taking into account both its cheap price and the fact that bottled water has become a basic need of the Indonesian people, this product will continue to record sales growth in the future.

Lack of new products entering the market

Unlike in the previous 1-2 years, bottled water saw a reduction in the number of new products entering the market in 2018. In previous years, quite a number of new brands entered the market offering high pH content, which is claimed to be better for the health.

COMPETITIVE LANDSCAPE
Danone Aqua PT retains its leading position in 2018

Danone Aqua PT continued to lead bottled water in 2018, holding a much bigger share than its closest competitor, Tirta Fresindo Jaya PT. The presence of its Aqua brand is too strong for its competitors in the category.

Tirta Fresindo Jaya PT continues to see strong growth in 2018

Le Minerale recorded positive sales growth in 2018. Excellent levels of availability in both modern and traditional retail channels were the main reason for its success in continuing to register positive sales growth.

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Bottled Water in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bottled Water in Indonesia?
  • What are the major brands in Indonesia?
  • How important is the direct selling method of distribution in Indonesia for bottled water sales?
  • What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Indonesia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Bottled Water in Indonesia - Category analysis

HEADLINES

PROSPECTS

Lower prices the main factor for consumers switching to bottled water
Still bottled water in particular benefits from weakening purchasing power
Lack of new products entering the market

COMPETITIVE LANDSCAPE

Danone Aqua PT retains its leading position in 2018
Tirta Fresindo Jaya PT continues to see strong growth in 2018

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks sales growth improves in 2018
Weakening purchasing power impacts all categories’ performances
Lack of new brands entering the market
On-trade records faster growth than off-trade
Continued positive growth expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Indonesia
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources