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Country Report

Bottled Water in

Bottled Water in Indonesia

25 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The packaging of bottled water becomes more interesting

Towards 2017, bottled water companies introduced products with eye-catching and appealing packaging to attract consumers. For example, Danone Aqua launched Aqua in a variety of cartoon packaging, including Disney Princess, Star Wars and many more.

Sales of bulk water are threatened by water purification systems

In 2017, sales of five-gallon bottled water continued to be threatened by the growing availability of in-home water purification systems, which transform tap water into chemical-free drinking water. As a result, consumers only need to spend more when buying the water filters, which cost less than IDR1 million, and they can save the money previously spent purchasing gallon bottles of water.

Forecast period trends

Given the little differentiation between bottled water brands, manufacturers are expected to continue investing heavily in new product launches, especially in attractive packaging designs; whether limited edition packaging to celebrate national events or collectible packaging. This trend is likely to continue into the forecast period, thus attracting consumers’ attention to bottled water, which will further boost volume sales.

COMPETITIVE LANDSCAPE

Danone Aqua maintains its lead, despite losing volume share

Danone Aqua remained the clear leader in bottled water in 2017. Aqua is its flagship brand, whilst VIT is an extension brand to reach a wider consumer base, targeting the lower-income segment.

Sariguna Primatirta goes public, aiming for a bigger share of sales

Sariguna Primatirta is a local player, offering the Cleo brand of still bottled spring water. Despite its fairly small share in overall bottled water, it managed to significantly extend its leadership in still bottled spring water.

Opportunities and threats for Danone Aqua

In the forecast period, more children will be attracted by the association of products with cartoon characters. This will create opportunities for the Aqua brand, which is already available in diverse cartoon characters, including Disney Princess, Star Wars, and the latest launch, Minions.

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Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Indonesia?
What are the major brands in Indonesia?
How important is the direct selling method of distribution in Indonesia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Indonesia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Indonesia - Category analysis

HEADLINES

PROSPECTS

The packaging of bottled water becomes more interesting

Sales of bulk water are threatened by water purification systems

Forecast period trends

COMPETITIVE LANDSCAPE

Danone Aqua maintains its lead, despite losing volume share

Sariguna Primatirta goes public, aiming for a bigger share of sales

Opportunities and threats for Danone Aqua

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Much slower yet still positive performance for soft drinks in Indonesia

Off-trade continues to dominate, but on-trade sees faster growth

Soft drinks giants heavily promote their products

Manufacturers launch products with value-added benefits

Growth is set to rebound, yet another volume slowdown is expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The packaging of bottled water becomes more interesting

Sales of bulk water are threatened by water purification systems

Forecast period trends

COMPETITIVE LANDSCAPE

Danone Aqua maintains its lead, despite losing volume share

Sariguna Primatirta goes public, aiming for a bigger share of sales

Opportunities and threats for Danone Aqua

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in Indonesia - Category analysis

HEADLINES

PROSPECTS

The packaging of bottled water becomes more interesting

Sales of bulk water are threatened by water purification systems

Forecast period trends

COMPETITIVE LANDSCAPE

Danone Aqua maintains its lead, despite losing volume share

Sariguna Primatirta goes public, aiming for a bigger share of sales

Opportunities and threats for Danone Aqua

CATEGORY DATA

Soft Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Much slower yet still positive performance for soft drinks in Indonesia

Off-trade continues to dominate, but on-trade sees faster growth

Soft drinks giants heavily promote their products

Manufacturers launch products with value-added benefits

Growth is set to rebound, yet another volume slowdown is expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Indonesia

DEFINITIONS

SOURCES

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