Despite registering year-on-year growth in 2022, on-trade volume sales of bottled water are not expected to reach pre-pandemic levels by 2027. The enduring economic impact of measures imposed to curb the spread of COVID-19 will be a significant constraint on the speed of recovery of the foodservice channel, with many consumers forced to cut back their spending on essential purchases, such as dining out, The channel’s performance is therefore likely to be dependent on the restoration of purchasing power amongst the lower-middle-income segment.
Prior to the pandemic, off-trade sales of bottled water had been supported by rising levels of health consciousness amongst Indonesian consumers. Mid-to-high-income consumers, in particular, were increasingly willing to switch to bottled water, due to growing concerns about the health implications of consuming soft drinks that are high in sugar, such as carbonates.
Still spring bottled water's continued success will depend on better product penetration, particularly in traditional sales channels. For instance, the Cleo and Aqua brand has made a significant impact in traditional retailers with its 220ml PET packaging, including in warung and other independent small grocers.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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