Following the positive performance seen in 2021 and 2022, off-trade sales of flavoured bottled water are likely to continue to grow. This will allow the category to expand its penetration in the main retailers, as well as its awareness amongst consumers, particularly appealing to those moving away from sugary fizzy drinks, and opting for more natural options.
Wellbeing will drive innovation of functional bottled water during the forecast period. Functional bottled water is expected to gain relevance, driven by the demand from younger audiences for trendier options, with health-conscious consumers looking for novelties and options that have nutritional benefits.
The forecast period is expected to see the leading brands in bottled water focus their investment on developing their digital marketing and e-commerce operations, while a much greater focus on sustainability issues is expected to emerge. Greater investment in digital marketing and e-commerce is likely to focus on making the most of the opportunities that now exist to target increasing levels of at-home consumption of bottled water and take full advantage of the growing consumer interest in e-commerce generally.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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