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Country Report

Bottled Water in

Bottled Water in Colombia

24 pages, Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water sees strong growth

During 2018, bottled water registered the best performance within soft drinks. Increasing concerns about healthier lifestyles that include increased water intake, along with companies offering lower prices per litre through different presentations have favoured strong growth.

Convenience is driving the development of bottled water packaging

Bottled water continues to gain relevance among consumers that not only look to quench their thirst but also who are embracing healthier habits. Manufacturers are responding to the demands for convenience with the development of a variety of pack sizes and the introduction of multipacks that were not common in bottled water until recently.

Functional bottled water remains negligible

Functional water has made sporadic appearances in the category, but consumers are still not very enthusiastic about such products. Nevertheless, in the past year small brands of functional water containing collagen, such as Viel, have been increasing presence mainly in modern retailers.

COMPETITIVE LANDSCAPE

Postobón maintains leadership

Competition in bottled water is fragmented with strong presence of small regional brands with limited coverage, but despite this landscape Postobón has been able to maintain leadership, leveraging its trong distribution network, innovation in terms of packaging that has allowed the company offer competitive price per litre and adjusting to the needs of certain regions. In Colombia, the presence of bottled water in plastic pouches is very popular, but has been decreasing, mainly because of the campaign undertaken by Postobón, which launched 300ml Ecopack at a similar price to personal pouches and reinforced this with a campaign highlighting the poor hygienic conditions of plastic pouches and the impact on health.

Private label growing

Private label, despite having a small share, has been able to record positive growth rates during the review period. Not only the entrance of discounters, that are offering still purified water at low prices but the strategy of large retailers to reduce prices of its private label, in different basic products, including bottled water, to attract traffic has driven growth, challenging growth of brands such as Cielo from Ajecolombia SA.

Challenging year for FEMSA

Volume sales have been declining, with stronger decreases in presentations over five litres. Distribution issues and prices increases, contributed to deviate demand towards other brands.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Colombia?
What are the major brands in Colombia?
How important is the direct selling method of distribution in Colombia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Colombia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Colombia - Category analysis

HEADLINES

PROSPECTS

Bottled water sees strong growth

Convenience is driving the development of bottled water packaging

Functional bottled water remains negligible

COMPETITIVE LANDSCAPE

Postobón maintains leadership

Private label growing

Challenging year for FEMSA

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks grows in 2018

Diversification in packaging observed in soft drinks

Postobón maintains its lead in soft drinks

Claims such as no added sugar, high fruit content or no preservatives are popular in new products

Soft drinks expected to see positive and steady volume sales growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water sees strong growth

Convenience is driving the development of bottled water packaging

Functional bottled water remains negligible

COMPETITIVE LANDSCAPE

Postobón maintains leadership

Private label growing

Challenging year for FEMSA

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Colombia - Category analysis

HEADLINES

PROSPECTS

Bottled water sees strong growth

Convenience is driving the development of bottled water packaging

Functional bottled water remains negligible

COMPETITIVE LANDSCAPE

Postobón maintains leadership

Private label growing

Challenging year for FEMSA

CATEGORY DATA

Soft Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks grows in 2018

Diversification in packaging observed in soft drinks

Postobón maintains its lead in soft drinks

Claims such as no added sugar, high fruit content or no preservatives are popular in new products

Soft drinks expected to see positive and steady volume sales growth

MARKET DATA

APPENDIX

Fountain sales in Colombia

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