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Country Report

Bottled Water in

Bottled Water in Colombia

22 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Carbonated and flavoured bottled water record rapid growth

Amid a challenging year for the beverages industry, bottled water was able to record positive volume sales growth in 2017. The increasing number of consumers seeking healthier and more natural products for hydration or to accompany meals, along with more people looking for convenient alternatives to increase daily water consumption while on the go, continue to benefit bottled water.

Still bottled water sees diversification in bottle sizes

Still bottled water is mature and has the highest penetration among Colombian households. Despite improvements in the potability of tap water in the country, there are still regions where the quality of water is dubious and consumers rely on bottled water.

COMPETITIVE LANDSCAPE

Local company Postobón SA retains its dominant position

During 2017, Postobón SA continued as the top player in bottled water, increasing its share compared to the previous year. It has a diversified portfolio and strong brands such as Bretaña, Cristal and H2OH! with wide national coverage, strong promotional activity and a variety of bottle sizes that adapt to the different needs of consumers.

Fomento Económico Mexicano SAB de CV’s share decreases

The Mexican company faced a turbulent 2017, with volume sales of its largest brand, Brisa, falling. Manantial and Schweppes saw positive growth in 2017 but it was not enough to compensate for the decline in Brisa which saw fierce competition from Cristal and private label in both personal and larger presentations.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Colombia?
What are the major brands in Colombia?
How important is the direct selling method of distribution in Colombia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Colombia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Colombia - Category analysis

HEADLINES

PROSPECTS

Carbonated and flavoured bottled water record rapid growth

Still bottled water sees diversification in bottle sizes

COMPETITIVE LANDSCAPE

Local company Postobón SA retains its dominant position

Fomento Económico Mexicano SAB de CV’s share decreases

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Difficult 2017 for soft drinks

Companies continue diversifying bottle sizes

Postobón SA remains the leading company

New products with higher fruit content and reduced sugar

Positive but challenging outlook for the soft drinks industry

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Carbonated and flavoured bottled water record rapid growth

Still bottled water sees diversification in bottle sizes

COMPETITIVE LANDSCAPE

Local company Postobón SA retains its dominant position

Fomento Económico Mexicano SAB de CV’s share decreases

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Colombia - Category analysis

HEADLINES

PROSPECTS

Carbonated and flavoured bottled water record rapid growth

Still bottled water sees diversification in bottle sizes

COMPETITIVE LANDSCAPE

Local company Postobón SA retains its dominant position

Fomento Económico Mexicano SAB de CV’s share decreases

CATEGORY DATA

Soft Drinks in Colombia - Industry Overview

EXECUTIVE SUMMARY

Difficult 2017 for soft drinks

Companies continue diversifying bottle sizes

Postobón SA remains the leading company

New products with higher fruit content and reduced sugar

Positive but challenging outlook for the soft drinks industry

MARKET DATA

APPENDIX

Fountain sales in Colombia

SOURCES

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