Over the forecast period, the shift from un-bottled water to bottled water is expected to continue, resulting from rising health awareness. In addition, increasing urbanisation in Morocco will stimulate sales, as tap water in urban areas tends to be of lower quality and can have an odour of chlorine.
Bottled water operators face regulatory risks related to a rejection of licence renewal to exploit the water source or facing a water source being repurchased by the state. Moreover, sales of bottled water will be hampered by purification systems.
Les Eaux Minérales d’Oulmès led bottled water sales in 2022, with a position achieved through the widespread popularity of its Sidi Ali brand, viewed as inherently Moroccan by consumers. The company maintained the leading position in all water categories with well-established and iconic brands such as Sidi Ali, Oulmès, Bahia and Aïn Atlas.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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