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Learn moreFeb 2021
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2020 saw bottled water buck the generally negative sales trends seen across most categories of soft drinks in Morocco as off-trade sales increased substantially over the course of the year. The key driver of the category’s excellent performance during the year was the essential status of bottled water, a product which virtually every household in the country regards as a necessary purchase.
When assessing the positive total volume growth recorded in sales of bottled water during 2020, it should be noted that only off-trade sales increased over the course of the year. Indeed, sales of bottled water in the on-trade declined substantially during 2020 as the adverse impact of the COVID-19 pandemic took its toll on the Moroccan consumer foodservice industry.
The huge spike seen in demand for bottled water during the early stages of the COVID-19 pandemic placed significant pressure on the supply of products, with temporary shortages seen in the supply of some brands during the period of stockpiling that coincided with the initial stages of the pandemic situation. In order to make the most of the very favourable situation and avoid losing ground to competitors, all of the category’s leading players invested in increasing production capacity and improving the efficiency of their supply chains so as to ensure consistent availability of their products and avoid the situation where their products would be unavailable to consumers for any period of time.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.