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Country Report

Bottled Water in

Bottled Water in Pakistan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales shift from impulse and on-trade to off-trade purchases for consumption at home

On-the go consumption and bulk pack sales to foodservice of bottled water fell during the first half of the year during the COVID-19 pandemic peak, when movement was restricted and many on-trade outlets dropped. On-trade sales thus declined sharply for the year as a whole.

Consumers seek bulk when buying bottled water for household use

When buying bottled water, consumers moved from PET bottles to larger family size and refill packs for consumption at home. This was due to consumers purchasing bottled water more for family consumption.

Home delivery appeals as consumers seek to stay at home

Home delivery became increasingly popular for bottled water in 2020, with a growing number of households opting for bulk deliveries. Many consumers were keen to minimise the number of shopping trips, with bulk home delivery not only offering convenience but also the opportunity to reduce exposure to the virus.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Pakistan?
What are the major brands in Pakistan?
How important is the direct selling method of distribution in Pakistan for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales shift from impulse and on-trade to off-trade purchases for consumption at home

Consumers seek bulk when buying bottled water for household use

Home delivery appeals as consumers seek to stay at home

RECOVERY AND OPPORTUNITIES

Urbanisation, income growth and health concerns to drive forecast period growth

PET bottles to benefit from recovery in impulse sales

Bulk packs and home delivery to benefit from growing demand for convenience

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 2 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Soft Drinks in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Bottled Water in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales shift from impulse and on-trade to off-trade purchases for consumption at home

Consumers seek bulk when buying bottled water for household use

Home delivery appeals as consumers seek to stay at home

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales shift from impulse and on-trade to off-trade purchases for consumption at home

Consumers seek bulk when buying bottled water for household use

Home delivery appeals as consumers seek to stay at home

RECOVERY AND OPPORTUNITIES

Urbanisation, income growth and health concerns to drive forecast period growth

PET bottles to benefit from recovery in impulse sales

Bulk packs and home delivery to benefit from growing demand for convenience

CATEGORY DATA

Soft Drinks in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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