Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bottled Water in

Bottled Water in Greece

23 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased tourism boosts demand

With high temperatures in the country, bottled water consumption, especially out-of-home, booms during the summer, and the increasing tourist flows boost demand. With huge investment in infrastructure, tourism is growing, creating growth opportunities for bottled water.

Shift from mineral to table water hinders value growth

The increase of out-of-home consumption is raising the average retail price. However, Greek consumers are becoming more price-sensitive, especially about products such as bottled water, which is regarded as a commodity.

COMPETITIVE LANDSCAPE

Coca-Cola Hellenic Bottling Co leads value sales

Coca-Cola Hellenic Bottling Co SA leads off-trade value sales of bottled water with its brand, Avra, which is mostly sold via impulse channels, making its retail price higher than average. While the price of 1-litre and 500ml bottled water is regulated in Greece at EUR1.

Carbonated bottled water becomes more fragmented

While carbonated bottled water’s competitive landscape was quite consolidated at the beginning of the review period, with Tuborg and Souroti claiming the lion’s share, it has gradually become more fragmented. Souroti remains a leading brand, but is losing share as product variety increases.

Private label decreases

The share of private label bottled water is decreasing in Greece. This is partly due to Carrefour’s bankruptcy, given that Carrefour private label has been strong, and partly due to the wide availability of branded products at competitive prices.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Greece?
What are the major brands in Greece?
How important is the direct selling method of distribution in Greece for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Greece?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Bottled Water in Greece - Category analysis

HEADLINES

PROSPECTS

Increased tourism boosts demand

Shift from mineral to table water hinders value growth

COMPETITIVE LANDSCAPE

Coca-Cola Hellenic Bottling Co leads value sales

Carbonated bottled water becomes more fragmented

Private label decreases

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Greece - Industry Overview

EXECUTIVE SUMMARY

Consumption of soft drinks is declining in Greece

Health and wellness shapes consumption patterns

Domestic manufacturers outperform multinationals

Health and wellness drives new product developments

Prospects are gloomy for soft drinks

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increased tourism boosts demand

Shift from mineral to table water hinders value growth

COMPETITIVE LANDSCAPE

Coca-Cola Hellenic Bottling Co leads value sales

Carbonated bottled water becomes more fragmented

Private label decreases

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Bottled Water in Greece - Category analysis

HEADLINES

PROSPECTS

Increased tourism boosts demand

Shift from mineral to table water hinders value growth

COMPETITIVE LANDSCAPE

Coca-Cola Hellenic Bottling Co leads value sales

Carbonated bottled water becomes more fragmented

Private label decreases

CATEGORY DATA

Soft Drinks in Greece - Industry Overview

EXECUTIVE SUMMARY

Consumption of soft drinks is declining in Greece

Health and wellness shapes consumption patterns

Domestic manufacturers outperform multinationals

Health and wellness drives new product developments

Prospects are gloomy for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Greece

Trends

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports