Over the forecast period, bottled water is expected to see modest yet continued off-trade volume growth, benefitting particularly from impulse purchases (from locals and tourists) as well as regions that do not have potable water. However, bottled water manufacturers will face challenges in the form of higher energy, production, transportation, and packaging costs.
Following the launch of the first bottled water in Tetra Pak cartons by domestic brand Theoni, more innovation is set to take place in the category in terms of packaging. At the same time, Tetra Pak packaging is not expected to become a mass packaging type as the cost is higher than that of plastic.
With the healthy living trend gathering pace in Greece and driving consumers away from traditionally unhealthy categories, lucrative opportunities lie within the carbonated and flavoured bottled water categories. Greek people are increasing turning to these categories over, for example, carbonates, and thus incentivising manufacturers to invest in the development of these categories.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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