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With high temperatures in the country, bottled water consumption, especially out-of-home, booms during the summer, and the increasing tourist flows boost demand. With huge investment in infrastructure, tourism is growing, creating growth opportunities for bottled water.
The increase of out-of-home consumption is raising the average retail price. However, Greek consumers are becoming more price-sensitive, especially about products such as bottled water, which is regarded as a commodity.
Coca-Cola Hellenic Bottling Co SA leads off-trade value sales of bottled water with its brand, Avra, which is mostly sold via impulse channels, making its retail price higher than average. While the price of 1-litre and 500ml bottled water is regulated in Greece at EUR1.
While carbonated bottled water’s competitive landscape was quite consolidated at the beginning of the review period, with Tuborg and Souroti claiming the lion’s share, it has gradually become more fragmented. Souroti remains a leading brand, but is losing share as product variety increases.
The share of private label bottled water is decreasing in Greece. This is partly due to Carrefour’s bankruptcy, given that Carrefour private label has been strong, and partly due to the wide availability of branded products at competitive prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.