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Learn moreJan 2021
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Prior to the emergence of the pandemic, the largest volume category of bottled water within Lithuanian soft drinks had been experiencing solid demand for several years, linked to the health and wellness trend, as consumers increasingly turned away from certain carbonates and juice, in favour of healthier alternatives. Still bottled water, dominated by the natural mineral format, had continued to record double-digit off-trade volume growth, where it is traditional for many consumers to stock this in their homes or opt for smaller bottles for on-the-go consumption.
According to leading player Birštono Mineraliniai Vandenys & Ko UAB, the local cost of raw materials to produce bottled water declined in 2020, although the average unit price of the category remained stable in 2020. Nevertheless, if the situation on a global level worsens, prices have the potential to rise for bottled water brands manufactured outside of Lithuania; when the pandemic initially emerged in Europe, some production facilities were forced to close, which can reduce competition and increase prices if demand once again rises, although it is also likely to be beneficial for locally-produced bottled water.
Bottled water continued to be led by Birštono Mineraliniai Vandenys & Ko UAB in 2020, which offers a wide brand portfolio including Vytautas, Akvile and Birute, followed by Neptuno Vandenys UAB, which locally distributes leading brand Neptunas and is globally owned by The Coca-Cola Co. The latter therefore benefits from the global giant which has invested in its production facilities over the review period in addition to active marketing campaigns and well-established distribution.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bottled Water in Lithuania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.