Over the forecast period, retail volume and value sales of bottled water are set to accelerate as consumers pursue a healthier way of life and enjoy the convenience of such products. Functional bottled water and to some extent still and sparkling flavoured bottled water will benefit from the health trend as consumers seek out healthier options to carbonates and juices containing high amounts of sugar.
Functional bottled water is set to remain the most dynamic category over the forecast period in retail channels driven by the health and wellness trend. Product and brand launches are expected over the forecast period injecting growth as consumers are enticed by new offerings.
As one of the largest and most mature categories, carbonated spring mineral bottled water faces limited volume growth in the forthcoming years. Still bottled water is expected to grow in importance taking some share from carbonated bottled water.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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