Bottled water will see accelerated growth over the forecast period, with volumes expected to exceed pre-pandemic levels by 2025. Demand will be boosted the ending of pandemic-related restrictions, which will have a positive impact on on-trade sales in particular.
During the forecast period, sales of bottled water are likely to benefit from growing levels of consumer health consciousness, which were exacerbated by the pandemic. Consequently, manufacturers are expected to promote the health benefits of their products, which will likely encourage consumers to increase their consumption.
One habit that was adopted during the pandemic was the purchase of bottled water drums These range in capacity from seven to 21 litres and are therefore more cost-effective than smaller presentations, which makes them more attractive to consumers. Brands such as San Luis, Cielo, and San Mateo have benefited from this growing trend, which is expected to become even stronger over the forecast period, given the difficult economic situation.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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