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Country Report

Bottled Water in

Bottled Water in Romania

24 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Aqua Carpatica’s aggressive marketing strategies pay dividends

Aqua Carpatica is a product by Carpathian Springs, created by Jean Valvis in 2010 and is still considered the best marketed bottled water for design of the bottle, its media coverage and target audience. The product developed its marketing strategies claiming that Aqua Carpatica is the purest water out of all bottled waters with an advertising spot, which was banned as the interests of trade associations were breached.

Social media promotion impacts brand awareness

While traditional media channels play an important role in the promotion of brands, social media’s role is directly correlated with brand awareness. Aqua Carpatica’s increase in share may be attributed partly to social media marketing; its online presence (through Facebook, Twitter) positioned Aqua Carpatica well above Borsec, which is the largest overall brand in bottled water.

New Borsec bottle seal to ensure water purity and security

Due to the omnipresent media coverage regarding water purity, Borsec, part of Romaqua Group, decided to invest in a production system that assured customers of the process integrity through which Borsec water is produced and distributed – a promotional campaign entitled "You are the first to get your hands on the bottle!". The new system prevents any human intervention with water in the production process, from the capture and transport of natural mineral water from the spring to the bottling plant, until the final production.

COMPETITIVE LANDSCAPE

Borsec remains leading bottled water brand

The most sold water brand in both volume and value in 2017 remained Borsec, owned by Romaqua Group SA, the largest Romanian entrepreneur in soft drinks and bottling. Although it continued to lose share, Borsec is one of the most successful products of Romaqua Group, regarded as a premium brand with a focus on traditional Romanian values, promoted by the group over the years.

Increasing coverage by local brands

Water consumption has shown to have increased considerably, both carbonated, as well as still mineral water, and represents the most oversaturated category within soft drinks in Romania. The top 10 bottled water brands dominated sales.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Romania?
What are the major brands in Romania?
How important is the direct selling method of distribution in Romania for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Romania - Category analysis

HEADLINES

PROSPECTS

Aqua Carpatica’s aggressive marketing strategies pay dividends

Social media promotion impacts brand awareness

New Borsec bottle seal to ensure water purity and security

COMPETITIVE LANDSCAPE

Borsec remains leading bottled water brand

Increasing coverage by local brands

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic growth leads to considerable expansion of soft drinks

Innovative marketing strategies from top soft drinks players

Coca-Cola HBC Romania continues to lead soft drinks

Exotic fruits infuse soft drinks for the summer

Expected growth will lead to better informed consumers

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Aqua Carpatica’s aggressive marketing strategies pay dividends

Social media promotion impacts brand awareness

New Borsec bottle seal to ensure water purity and security

COMPETITIVE LANDSCAPE

Borsec remains leading bottled water brand

Increasing coverage by local brands

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Romania - Category analysis

HEADLINES

PROSPECTS

Aqua Carpatica’s aggressive marketing strategies pay dividends

Social media promotion impacts brand awareness

New Borsec bottle seal to ensure water purity and security

COMPETITIVE LANDSCAPE

Borsec remains leading bottled water brand

Increasing coverage by local brands

CATEGORY DATA

Soft Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic growth leads to considerable expansion of soft drinks

Innovative marketing strategies from top soft drinks players

Coca-Cola HBC Romania continues to lead soft drinks

Exotic fruits infuse soft drinks for the summer

Expected growth will lead to better informed consumers

MARKET DATA

Trends

SOURCES

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