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Bottled Water in Romania

January 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Bottled Water industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bottled Water industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bottled Water in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bottled Water in Romania?
  • To what extent are health considerations impacting consumption of Bottled Water in Romania?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Romania?
  • Which are the leading brands in Bottled Water in Romania?
  • What potential exists for multinational or domestic soft drinks companies to expand in Romania?
  • How are products distributed in Bottled Water in Romania?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Bottled Water in Romania - Category analysis

KEY DATA FINDINGS

Bottled water continues to grow as consumers focus spending on essential products
Rising preference for mineral water as informed consumers look for healthier options
Premiumisation emerges strongly as a key trend in bottled water
Flavoured bottled water slated for strong growth as the category continues to evolve
New state-owned brand set to enter the category, likely resulting in major changes
An optimistic outlook for the recovery of foodservice sales of bottled water
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 2 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Soft Drinks in Romania - Industry Overview

Soft drinks in 2021: The big picture
2021 key trends
Strong international brands reign supreme as smaller local rivals step up their efforts
Modern retailers dominate
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in Romania
Trends

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Bottled Water

    • Carbonated Natural Mineral Bottled Water
    • Carbonated Spring Bottled Water
    • Carbonated Purified Bottled Water
    • Still Flavoured Bottled Water
    • Sparkling Flavoured Bottled Water
  • Functional Bottled Water
    • Still Natural Mineral Bottled Water
    • Still Spring Bottled Water
    • Still Purified Bottled Water

Bottled Water

This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.

See All of Our Definitions
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This report originates from Passport, our Bottled Water research and analysis database.

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