Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bottled Water in

Bottled Water in Romania

27 pages, Mar 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Still bottled water continues to grow faster than carbonated water

Consumer behaviour has been changing in recent years, with still bottled water first overtaking carbonated bottled water’s off-trade volume sales, and, since then, continuing to advance at a much faster pace year on year in terms of volume sales. One reason is the ongoing migration of the population to urban areas, where water is not potable, not because of its quality, but because of old rusty infrastructure, and increasing awareness of consumers of what they are purchasing.

Private label and functional water making their presence felt

Private label overcame the stereotype of cheap products, especially in bottled water. This can be seen in its growing volume and value shares in overall sales, and with a significant impact in both still and carbonated purified bottled water.

Soft drivers boosting volumes

The expansion of modern retailing has helped bottled water availability to increase, both in urban and rural areas. Media adverts concerning the recommended volume of water to be consumed daily as well as information about water coming from wells and through some old infrastructure being unsafe have helped raise the awareness of consumers with regard to bottled water.

COMPETITIVE LANDSCAPE

Romaqua Holding SA continues to lead

Soft drinks in Romania tends to be dominated by major international players, which secured their positions in the post-communism period with the liberalisation of imports. However, bottled water is a category that does not follow this rule, as it is dominated by local companies.

Carpathian Springs SA setting new trends in bottled water

Carpathian Springs is the national brand owner of Aqua Carpatica, a relatively new name in bottled water. Although Aqua Carpatica does not have a 200-year history like its main competitor, it focuses on bringing novelty to a very flat category.

Coca-Cola HBC falling behind in water

Coca-Cola HBC is present in both carbonated and still bottled water with two brands: Dorna and Poiana Negri, covering both the standard and economy price segments. Being an industrial producer with a well-established distribution and storage system gives the company a very important advantage for a product as indispensable as water, enabling it to meet strong demand.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Romania?
What are the major brands in Romania?
How important is the direct selling method of distribution in Romania for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Bottled Water in Romania - Category analysis

HEADLINES

PROSPECTS

Still bottled water continues to grow faster than carbonated water

Private label and functional water making their presence felt

Soft drivers boosting volumes

COMPETITIVE LANDSCAPE

Romaqua Holding SA continues to lead

Carpathian Springs SA setting new trends in bottled water

Coca-Cola HBC falling behind in water

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to grow

Healthy living trend a major factor in soft drinks movements

Fuze Tea the biggest launch in 2018

Small packaging gaining attention

Legislative measures expected to slow down volume growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Still bottled water continues to grow faster than carbonated water

Private label and functional water making their presence felt

Soft drivers boosting volumes

COMPETITIVE LANDSCAPE

Romaqua Holding SA continues to lead

Carpathian Springs SA setting new trends in bottled water

Coca-Cola HBC falling behind in water

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Bottled Water in Romania - Category analysis

HEADLINES

PROSPECTS

Still bottled water continues to grow faster than carbonated water

Private label and functional water making their presence felt

Soft drivers boosting volumes

COMPETITIVE LANDSCAPE

Romaqua Holding SA continues to lead

Carpathian Springs SA setting new trends in bottled water

Coca-Cola HBC falling behind in water

CATEGORY DATA

Soft Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Soft drinks continues to grow

Healthy living trend a major factor in soft drinks movements

Fuze Tea the biggest launch in 2018

Small packaging gaining attention

Legislative measures expected to slow down volume growth

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports