Unit prices in bottled water are expected to increase over the forecast period as inflation remains high due to the depreciation of the pound, import restrictions and the wider geopolitical consequences of Russia’s invasion of Ukraine. Companies will try to limit the percentage of cost increases they pass on to consumers by working to reduce overheads and achieve improved efficiencies in production, supply chain logistics and other areas of their businesses.
Sparkling flavoured bottled water is projected to be the most dynamic performer in off-trade volume growth terms over the forecast period. Together with intensive advertising of dominant brand Nestlé Pure Fizz, the increasing perception of this product type as a healthier alternative to carbonates will continue to drive the expansion of the category.
Bottled water looks set to remain highly consolidated over the forecast period, with a handful of brands – most notably Nestlé Pure Life and Dasani – retaining the lion’s share of off-trade volume sales. In addition to strong early mover advantages in the dominant category of still bottled water, leading players will continue to profit from the Egyptian government’s rigorous regulatory approval process for bottled water in general, under which it can take years for new entrants to bring their products to market in the country.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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