Still bottled water is expected to be the fastest growing category in volume terms over the forecast period, driving overall category sales. In Nigeria, still water largely consists of economy PET bottled water and sachet water.
Unit prices are expected to rise in bottled water over the forecast period due to poor infrastructure and the rising cost of production. Companies may also be expected to increase their budget on advertising and incentives to wholesalers and retailers in a bid to compete favourably in a fast growing and saturated category.
Further opportunities may be exploited in niches such as flavoured bottled water, which is expected to post solid retail volume growth over the forecast period, albeit from a low base. This impressive growth comes due to the novelty of flavoured bottled water which is expected to gain popularity among sophisticated and middle-income consumers.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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