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Learn moreJan 2021
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The lockdown to try and stop the spread of the COVID-19 virus has led to fewer marketing activities and a strong slowdown in on-trade growth in 2020. In 2020 the on-trade channel therefore saw very weak volume growth compared with the off-trade channel.
Nestlé Pure Life from Nestlé Nigeria took the lead in bottled water in off-trade value terms 2019, and has maintained this position in 2020. Positioned in the premium segment, the brand is aggressively marketed and distributed, and therefore benefits from widespread visibility in off-trade outlets.
The biggest increase in off-trade value and volume sales has been achieved by Warm Spring Waters Nigeria in 2020. Due to economic challenges the company shut down its operations in 2018, leading to strong sales declines in 2019.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.