Bottled Water in Japan

December 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Bottled Water industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Bottled Water industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Bottled Water in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Bottled Water in Japan?
  • To what extent are health considerations impacting consumption of Bottled Water in Japan?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Japan?
  • Which are the leading brands in Bottled Water in Japan?
  • What potential exists for multinational or domestic soft drinks companies to expand in Japan?
  • How are products distributed in Bottled Water in Japan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Bottled Water in Japan - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Change in pack sizes and distribution as consumers switch to at-home consumption
Carbonated bottled water maintains growing popularity
Consumers look for strong carbonation for refreshment

PROSPECTS AND OPPORTUNITIES

Off-trade sales expected to grow thanks to healthy image of bottled water
Awareness of disaster prevention benefits bottled water
Packaging innovation will continue, with a focus on reducing plastic waste

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 2 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Soft Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021 Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021 Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021 Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021 Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Japan
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Bottled Water

    • Carbonated Natural Mineral Bottled Water
    • Carbonated Spring Bottled Water
    • Carbonated Purified Bottled Water
    • Still Flavoured Bottled Water
    • Sparkling Flavoured Bottled Water
  • Functional Bottled Water
    • Still Natural Mineral Bottled Water
    • Still Spring Bottled Water
    • Still Purified Bottled Water
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Bottled Water research and analysis database.

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