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Bottled Water in Japan
December 2021
2021 DEVELOPMENTS
Change in pack sizes and distribution as consumers switch to at-home consumption
In 2021, bottled water continued to see mixed results in response to COVID-19. With home seclusion resulting in fewer consumption occasions outside the home, this put a dent in sales of smaller on-the-go pack sizes.
Carbonated bottled water maintains growing popularity
Carbonated bottled water continued to see strong growth in off-trade current value and volume sales in 2021. These products have attracted the attention of consumers, as carbonated water resonates with two key trends: health and wellness and refreshment.
Consumers look for strong carbonation for refreshment
Asahi Soft Drinks recorded the strongest growth in off-trade value share in 2021, thanks to the continuous growth of its Wilkinson brand. Wilkinson continued to see dynamic growth in carbonated bottled water in 2021, outperforming most of its rivals.
PROSPECTS AND OPPORTUNITIES
Off-trade sales expected to grow thanks to healthy image of bottled water
Bottled water is set to see continuous off-trade current value and volume growth throughout the forecast period 2022-2026. COVID-19 has served to place an even greater focus on healthy living, with this likely to inform purchasing decisions when it comes to soft drinks.
Awareness of disaster prevention benefits bottled water
In Japan, where natural disasters such as earthquakes and typhoons are common, there is strong demand for bottled water in preparation for emergencies. The need for such preparations strengthened in early 2020, when the pandemic first hit the country.
Packaging innovation will continue, with a focus on reducing plastic waste
Sustainability has started to have a stronger influence on consumers’ purchasing decisions in Japan, with people becoming more educated about climate change. As for the soft drinks industry, reduction of the use of plastic is an important task, as PET bottles is one of the major products that has been accused of creating plastic waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Japan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Bottled Water in Japan?
To what extent are health considerations impacting consumption of Bottled Water in Japan?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Japan?
Which are the leading brands in Bottled Water in Japan?
What potential exists for multinational or domestic soft drinks companies to expand in Japan?
How are products distributed in Bottled Water in Japan?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Bottled Water in Japan - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Change in pack sizes and distribution as consumers switch to at-home consumption
Carbonated bottled water maintains growing popularity
Consumers look for strong carbonation for refreshment
PROSPECTS AND OPPORTUNITIES
Off-trade sales expected to grow thanks to healthy image of bottled water
Awareness of disaster prevention benefits bottled water
Packaging innovation will continue, with a focus on reducing plastic waste
CATEGORY DATA
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 2 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Japan
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Bottled Water
Carbonated Natural Mineral Bottled Water
Carbonated Spring Bottled Water
Carbonated Purified Bottled Water
Still Flavoured Bottled Water
Sparkling Flavoured Bottled Water
Functional Bottled Water
Still Natural Mineral Bottled Water
Still Spring Bottled Water
Still Purified Bottled Water
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