In the forecast period, bottled water is set to see continuous off-trade current value and volume growth. The number of consumers using bottled water is expected to increase steadily, as consumers who want better-tasting water, especially in urban areas, have started to buy bottled water.
In Japan, where tap water is drinkable, many households drink tap water. Thus, there is still room for players in bottled water to attract new consumers.
While demand for good-tasting water will continue to support growth in the consumption of bottled water at home, it will face competition from water servers and water purifiers. In particular, a new entry to the water servers business has been active.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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