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Country Report

Bottled Water in

Bottled Water in Japan

28 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers enjoy bottled water as it is the healthiest beverage offering

Bottled water continued to register moderate growth in 2017. Consumers perceive bottled water as the ultimate healthy beverage, due to its lack of sugar, colourings and calories.

Carbonated bottled water is seen as a healthier, more refreshing alternative to carbonates

In line with growing awareness of the need to avoid high sugar intake, consumers are starting to enjoy carbonated bottled water as an alternative to carbonates, which are usually sugary coloured beverages. Wilkinson by Asahi Soft Drinks is the leader in carbonated bottled water, with the brand being positioned as a healthy, refreshing carbonated water rather than a seltzer.

Flavoured bottled water increases thanks to new tea flavoured offerings

Flavoured bottled water registered moderate growth in 2017. Over the review period, flavoured bottled water saw massive expansion, with flavour variants developed from yoghurt to fruit flavours under natural mineral bottled water brands, as a new healthy reduced sugar indulgence drink.

COMPETITIVE LANDSCAPE

Domestic brands are preferred by consumers

Most of the leading bottled water brands are domestic, since manufacturers prioritise locally sourced products to attract consumers, who tend to be loyal to domestically produced beverages. Although international brands are also distributed in retail channels, they are usually priced higher than domestic brands.

Suntory Beverage & Food strengthens its lead

With its giant brand Tennensui, Suntory Beverage & Food maintained its leading position in bottled water in volume and value terms in 2017. Tennensui grew in all bottled water categories, recording sales of over a billion cases in two successive years, and ranked as one of the best-selling soft drinks brands in value terms in Japan in 2017, following the RTD coffee brand Georgia by Coca-Cola (Japan).

The expected popularity of new launches

The new tea flavoured products launched by Suntory in 2017 attracted consumers, since most other flavour variants remained fruit flavours. These products were even welcomed by men, who are reluctant to drink RTD black tea at work, since such products are usually sweetened and are more popular amongst female consumers.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Japan?
What are the major brands in Japan?
How important is the direct selling method of distribution in Japan for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Japan - Category analysis

HEADLINES

PROSPECTS

Consumers enjoy bottled water as it is the healthiest beverage offering

Carbonated bottled water is seen as a healthier, more refreshing alternative to carbonates

Flavoured bottled water increases thanks to new tea flavoured offerings

COMPETITIVE LANDSCAPE

Domestic brands are preferred by consumers

Suntory Beverage & Food strengthens its lead

The expected popularity of new launches

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks increases despite a slowdown due to the ageing population

Health awareness rises, and busier consumers appreciate RTD drinks

Coca-Cola (Japan) maintains its lead in soft drinks

New packaging designs for specific drinking occasions are on the rise

Slow growth is expected over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2021
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2021

Megatrends

Country Report

Bottled Water in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers enjoy bottled water as it is the healthiest beverage offering

Carbonated bottled water is seen as a healthier, more refreshing alternative to carbonates

Flavoured bottled water increases thanks to new tea flavoured offerings

COMPETITIVE LANDSCAPE

Domestic brands are preferred by consumers

Suntory Beverage & Food strengthens its lead

The expected popularity of new launches

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Japan - Category analysis

HEADLINES

PROSPECTS

Consumers enjoy bottled water as it is the healthiest beverage offering

Carbonated bottled water is seen as a healthier, more refreshing alternative to carbonates

Flavoured bottled water increases thanks to new tea flavoured offerings

COMPETITIVE LANDSCAPE

Domestic brands are preferred by consumers

Suntory Beverage & Food strengthens its lead

The expected popularity of new launches

CATEGORY DATA

Soft Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks increases despite a slowdown due to the ageing population

Health awareness rises, and busier consumers appreciate RTD drinks

Coca-Cola (Japan) maintains its lead in soft drinks

New packaging designs for specific drinking occasions are on the rise

Slow growth is expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Japan

DEFINITIONS

SOURCES

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