The outlook is healthy for bottled water over the forecast period, as a certain number of consumers opt for bottled water over less healthy carbonates. Still bottled water will continue to be the largest category in terms of off-trade volume sales and will experience the strongest growth.
Tap water will continue to pose a threat to bottled water. More consumers could potentially switch to tap water and opt for reusable bottles to fill at home for use throughout the day rather than purchasing on-the-go formats.
With prices predicted to continue rising due to rising global energy prices, the war in Ukraine and rising inflation, growing consumer price sensitivity is set to boost the popularity of private label as consumers will increasingly look for affordability. This should benefit Rimi as well as newcomer Lidl over the forecast period.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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