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Country Report

Bottled Water in

Bottled Water in Guatemala

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Closures of workplaces impact sales of bottled water and at-home consumption does not sufficiently offset the reduction

The closures of workplaces as a result of COVID-19 have reduced the consumption of bottled water in 2020, and at-home consumption has not increased sufficiently in order to offset the reduction. Furthermore, in addition to consumers purchasing personal bottles of water to drink at work, many offices also had large water filters/coolers for employees’ use.

Home delivery of bottled water sees challenges due to supply issues with “garrafones” (bottles)

Leading player Fábrica de Bebidas Gaseosas Salvavidas SA benefited from being the only player offering home delivery of “garrafones” (bottles) in 2020, which lent itself very well to the period of lockdown. However, the player ran into supply issues of its bottles due to higher demand and supply issues related to COVID-19.

Fábrica de Bebidas Gaseosas Salvavidas maintains its lead, thanks to longevity in the country and varied portfolio of bottled waters

Fábrica de Bebidas Gaseosas Salvavidas SA maintains its strong lead in bottled water in 2020, thanks to its leading Salvavidas brand. This is thanks to the strength and longevity of the brand, which is the most trusted in Guatemala and has over 80-years’ history.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Guatemala?
What are the major brands in Guatemala?
How important is the direct selling method of distribution in Guatemala for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closures of workplaces impact sales of bottled water and at-home consumption does not sufficiently offset the reduction

Home delivery of bottled water sees challenges due to supply issues with “garrafones” (bottles)

Fábrica de Bebidas Gaseosas Salvavidas maintains its lead, thanks to longevity in the country and varied portfolio of bottled waters

RECOVERY AND OPPORTUNITIES

Stronger sales in bottled water directly linked to rate at which businesses re-open

Innovation in flavoured, functional and carbonated waters to return over forecast period

Affordable price points necessary, as bottled water is seen as a discretionary purchase as opposed to a necessity

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 2 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Soft Drinks in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Bottled Water in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Closures of workplaces impact sales of bottled water and at-home consumption does not sufficiently offset the reduction

Home delivery of bottled water sees challenges due to supply issues with “garrafones” (bottles)

Fábrica de Bebidas Gaseosas Salvavidas maintains its lead, thanks to longevity in the country and varied portfolio of bottled waters

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Closures of workplaces impact sales of bottled water and at-home consumption does not sufficiently offset the reduction

Home delivery of bottled water sees challenges due to supply issues with “garrafones” (bottles)

Fábrica de Bebidas Gaseosas Salvavidas maintains its lead, thanks to longevity in the country and varied portfolio of bottled waters

RECOVERY AND OPPORTUNITIES

Stronger sales in bottled water directly linked to rate at which businesses re-open

Innovation in flavoured, functional and carbonated waters to return over forecast period

Affordable price points necessary, as bottled water is seen as a discretionary purchase as opposed to a necessity

CATEGORY DATA

Soft Drinks in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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