Bottled water is a mature category and will see steady single-digit growth over the forecast period, sustained by the need to access drinkable water. In Guatemala, only 40% of the population have access to drinkable water so there is a strong reliance on bottled water.
Carbonated flavoured water will remain the most dynamic category in bottled water market, as global and local players devote greater attention to this product area. Growing consumer interest in carbonated flavoured bottled water will drive product development, bringing consumers a wider product choice.
As environmental issues gain more interest in Guatemala, bottled water players will face pressure to adopt more sustainable practices in their business, especially with regards to recycling plastic bottles. Leading companies in this field will become more active in this area as it becomes more relevant to consumers’ purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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