Bottled Water in Guatemala

PROSPECTS

Appearance of economy brands drives sales

Bottled water has stronger prevalence in urban areas of the country, such as Guatemala City, where disposable incomes are higher, and consumers are aware of the importance of consuming clean and filtered bottled water. Companies such as Fábrica de Bebidas Gaseosas Salvavidas have very strong distribution, selling 5-gallon containers directly to homes and offices, usually on a weekly basis.

Rural areas struggle to access fresh water supply

In rural areas of the country, disposable incomes are usually very low, and consumers do not have sufficient funds to purchase bottled water; they usually do not even have running water in their homes. Some communities do have communal municipal water supplies, where they can fill containers, or they use water from nearby rivers, which can often be contaminated.

Still bottled water dominates off-trade volume sales

Still bottled water held a dominant off-trade volume and value share of overall bottled water in 2018. It is the most relevant type, offering a wide range of brands, formats, and prices.

COMPETITIVE LANDSCAPE

Salvavidas retains strong leadership of brands

Fábrica de Bebidas Gaseosas Salvavidas continued to lead bottled water in 2018. Its Salvavidas brand is strong and trusted in Guatemala, with 82 years of experience.

Private label enters bottled water

Wal-Mart Centroamérica SA is expanding its private label line, and in 2018 it introduced its Great Value still purified bottled water to its stores. The water comes in 500ml and 1-litre plastic bottles, which are sold at lower prices than leading brands such as Salvavidas.

New product launches

In 2018, there were two new product launches for flavoured carbonated bottled water. Domestic companies Fábrica de Bebidas Gaseosas Salvavidas SA and Pepsicola Interamericana de Guatemala SA launched Salvavidas Sparkling and Salutaris Sparkling, respectively.

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