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Country Report

Bottled Water in

Bottled Water in Sweden

25 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales largely driven by functional bottled water

Sales of bottled water are heavily linked to the summer weather and news articles discussing the negative impact of plastic bottles on the environment. Hence, the key driver of category sales has been functional bottled water, which is benefiting from the launch of brand extensions from the Swedish company Vitamin Well as well as new entrants.

Still bottled water seeking new consumer groups

Although functional bottled water was the fastest growing category in 2017, still bottled water continued to record solid gains, while the off-trade volume sales of carbonated bottled water remained flat. Sales of still bottled water were supported by various factors, such as attractive packaging, the strengthening on-the-go consumption trend and strong immigration, with the majority of immigrants preferring still to carbonated water.

Off-trade to slightly increase its share of volume sales

A small gain in volume share for the off-trade is anticipated over the forecast period as more and more restaurants and cafés will opt to serve tap water to which bubbles are added via a machine instead of serving carbonated bottled water. A similar trend is expected in still bottled water, where restaurants can filter tap water.

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the clear category leader

Spendrups Bryggeri continued to lead bottled water in both off-trade value and volume terms in 2017. The company’s flagship brand is Loka, although it also sells the Grythyttan brand in small quantities.

Strongest performing players and brands mainly active in functional bottled water

Vitamin Well continued to perform well in functional bottled water in 2017, partly thanks to its support of various sporting events. The company’s Vitamin Well+ product has been developed in collaboration with the Swedish football player Zlatan Ibrahimovic and is the current official sponsor of the Swedish Football League.

Category dominated by local brands

Bottled water in Sweden continued to be dominated by local brands, such as Loka, Ramlösa and Vitamin Well, although Ramlösa is owned by the Danish company Carlsberg. The share of private label also remained relatively high, with sales led by products from national chains such as ICA, Axfood and Coop.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Sweden?
What are the major brands in Sweden?
How important is the direct selling method of distribution in Sweden for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Sweden - Category analysis

HEADLINES

PROSPECTS

Sales largely driven by functional bottled water

Still bottled water seeking new consumer groups

Off-trade to slightly increase its share of volume sales

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the clear category leader

Strongest performing players and brands mainly active in functional bottled water

Category dominated by local brands

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Volume sales fall despite the growing population

Growth of smaller categories not enough to offset the decline of carbonates

Coca-Cola remains the clear market leader

Manufacturers copy successful brand extensions and focus on health aspects

Manufacturers to focus on value rather than volume sales

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales largely driven by functional bottled water

Still bottled water seeking new consumer groups

Off-trade to slightly increase its share of volume sales

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the clear category leader

Strongest performing players and brands mainly active in functional bottled water

Category dominated by local brands

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Sweden - Category analysis

HEADLINES

PROSPECTS

Sales largely driven by functional bottled water

Still bottled water seeking new consumer groups

Off-trade to slightly increase its share of volume sales

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the clear category leader

Strongest performing players and brands mainly active in functional bottled water

Category dominated by local brands

CATEGORY DATA

Soft Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Volume sales fall despite the growing population

Growth of smaller categories not enough to offset the decline of carbonates

Coca-Cola remains the clear market leader

Manufacturers copy successful brand extensions and focus on health aspects

Manufacturers to focus on value rather than volume sales

MARKET DATA

APPENDIX

Fountain sales in Sweden

Trends

SOURCES

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