Bottled water is expected to see slow and steady retail volume growth in the forthcoming years led by the recovery of the on-trade channel and improved foot-traffic in central urban areas of Sweden. On-the-go consumption will rise restoring total volume sales back to pre-pandemic levels in 2024.
Functional bottled water will maintain strong volume growth rates in the coming years, tapping into the health and wellness trend. Innovations from category leader Vitamin Well will bring Swedish consumers greater novelty and should broaden the appeal of bottled water overall.
Sustainability is expected to remain one of the key trends shaping innovation in the forthcoming years. Companies are expected to continue investing and will adapt their manufacturing plants to ensure sustainability, including the use of renewable energy and a shift towards 100% recyclable bottled water packaging.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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