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Country Report

Bottled Water in

Bottled Water in Sweden

27 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bottled water volume sales lack momentum

The Swedish bottled water category lacks momentum in terms of volume sales, with sales usually dependent on the summer weather. During hot summers volume sales grow, and when the weather is poor they decline.

Product developments are grouped around key consumer trends

Swedish consumers are becoming ever more health aware, and are looking for healthy beverages, with reduced or no sugar, or with energy boosting or wellbeing effects. In response, some players started selling functional bottled water with added protein during the review period, such as Best Protein Water and Nude.

Still bottled water sees strongest volume growth

The fastest growing category in bottled water in 2018 was still bottled water. The category was driven by tourism, warm weather and a healthy positioning.

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the leader, followed by Carlsberg Sverige

Spendrups Bryggeri is the clear leader in terms of off-trade volume sales. The company’s flagship brand is Loka, and it also sells Grythyttan, in small quantities.

Saturnus sees robust growth

Saturnus saw the strongest growth in terms of off-trade volume sales in 2018. The company took over the marketing and sales of Aqua D’Or, while retaining the Evian brand in Sweden.

Sales are driven by value rather than volume

The competitive landscape is changing in terms of focus areas, with the focus turning from volume to value sales. As volume sales cannot grow significantly any more, but are likely to be in line with population growth, with minor fluctuations, players will continue to focus on emphasising the added value and convenience of their products, to justify higher prices.

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Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Sweden?
What are the major brands in Sweden?
How important is the direct selling method of distribution in Sweden for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Sweden - Category analysis

HEADLINES

PROSPECTS

Bottled water volume sales lack momentum

Product developments are grouped around key consumer trends

Still bottled water sees strongest volume growth

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the leader, followed by Carlsberg Sverige

Saturnus sees robust growth

Sales are driven by value rather than volume

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Health-focused Swedes boost value sales of soft drinks

Focus is on launching reduced sugar beverages

Coca-Cola Enterprises Sverige remains the clear leader in soft drinks

New product launches are characterised by a few key trends

Value sales and on-trade will grow, categories will shift

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bottled water volume sales lack momentum

Product developments are grouped around key consumer trends

Still bottled water sees strongest volume growth

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the leader, followed by Carlsberg Sverige

Saturnus sees robust growth

Sales are driven by value rather than volume

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Sweden - Category analysis

HEADLINES

PROSPECTS

Bottled water volume sales lack momentum

Product developments are grouped around key consumer trends

Still bottled water sees strongest volume growth

COMPETITIVE LANDSCAPE

Spendrups Bryggeri remains the leader, followed by Carlsberg Sverige

Saturnus sees robust growth

Sales are driven by value rather than volume

CATEGORY DATA

Soft Drinks in Sweden - Industry Overview

EXECUTIVE SUMMARY

Health-focused Swedes boost value sales of soft drinks

Focus is on launching reduced sugar beverages

Coca-Cola Enterprises Sverige remains the clear leader in soft drinks

New product launches are characterised by a few key trends

Value sales and on-trade will grow, categories will shift

MARKET DATA

APPENDIX

Fountain sales in Sweden

SOURCES

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