Bottled Water in Chile

PROSPECTS

Healthier lifestyle remains positive driver for growth in volume terms

Chile is historically high consumer of carbonated drinks. In the wake of the labelling law and we more information about the negative effects of high sugar content in drinks and foods consumers started to look for healthier drink’s alternatives.

Quality concerns of tap water and other sources of water in the country is a big issue for consumers

In Chile is usual for families to use tap water for drinks and cooking. In the last year several incidents in different regions of the country have put the spotlight in the quality and toxicity of tap water because of mineral and chemical content in water.

More premium waters enter to diversify on-trade and off-trade offerings

Recently Coca-Cola Chile started distributing its premium SmartWater brand in the country, in addition to this brand there are other examples such as Voss, San Pellegrino and other premium brands that have recently entered the Chilean market. This option is especially popular in the on-trade channel as they help to differentiate product offering and appeal to a consumer looking for better products.

COMPETITIVE LANDSCAPE

Coca-Cola heavily promotes eco-flex packaging for Vital Water

In 2019, Coca-Cola de Chile has made great efforts to promote its innovation in packaging for the Vital brand in bottled water. Eco-Flex is more light weight and easier to recycle material.

Vivo leads the way in flavoured water and targets children as a healthier drink alternative, but other companies follow suit

Profitability in bottle water remains a challenge in Chile. One answer companies are trying is the segment added-value waters such as flavoured or functional/fortified water.

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