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Learn moreJan 2021
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2022 saw per capita sales of bottled water remain high in Denmark as the COVID-19 pandemic had little overall impact on sales in a category in which demand remains highly inelastic. Danes buy a significant amount of bottled water per year and while the COVID-pandemic undoubtedly put pressure on demand during 2020, the biggest threat to category sales towards the end of the review period was the possibility that taxes on these products would be raised.
Recent years have seen the bottled recommended some pressure due to consumers concerned about the proliferation of plastic waste turning to tap water as an alternative. Assessing people adopt the use of refillable and reusable water bottles, which have become increasingly popular personal accessories, especially among younger consumers.
One particularly interesting concept that emerged in bottled water towards the end of the review period was that the Danish company Postevand (Tapwater in English) began selling tap water in biologically degradable liquid brick cartons. The entire marketing message behind this new product involves reinforcing the importance of drinking tap water wherever possible as a way of making a meaningful contribution to the wider effort to reduce plastic waste.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.