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Country Report

Bottled Water in

Bottled Water in Denmark

22 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Functional bottled water leads the way

Boosted by the strong health and wellness trend, functional bottled water in Denmark performed well throughout the review period. A growing segment of consumers are wanting more than just sugar-free hydration; they want to feel that they are getting additional benefits that may help them feel more energetic, relaxed or perhaps perform better in the gym.

Active lifestyle boosts bottled water

Danes are leading increasingly active lifestyles, and a growing number of consumers are becoming physically active and taking up various sports. Higher levels of physical activity naturally leads to a greater need to hydrate the body and one of the most popular ways for health-conscious Danes to hydrate has been bottled water.

Challenge from tap water

While bottled water has increased in popularity throughout the review period, many Danish consumers still refuse to buy bottled water as they can get clean drinking water out of any tap. Tap water is very clean and some tests have even found it to be of better quality than many of the bottled water brands sold in Denmark.

COMPETITIVE LANDSCAPE

Bottled water remains consolidated

Bottled water in Denmark is consolidated, with the combined retail value share held by the top three players, Aqua D’Or Mineral Water, Coca-Cola Tapperierne and Royal Unibrew, accounting for more than half of total sales.

Increased competition in on-trade premium segment

As Danes are increasingly eating out, the competition for the premium on-trade segment has been increasing. Where before the most common options for bottled water in higher-end cafés and restaurants were San Pellegrino and Perrier, a growing number of restaurants now also carry Voss water and other premium brands.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Denmark?
What are the major brands in Denmark?
How important is the direct selling method of distribution in Denmark for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Denmark - Category analysis

HEADLINES

PROSPECTS

Functional bottled water leads the way

Active lifestyle boosts bottled water

Challenge from tap water

COMPETITIVE LANDSCAPE

Bottled water remains consolidated

Increased competition in on-trade premium segment

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Denmark - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Denmark sees moderate value growth

Health and wellness trend shapes demand for soft drinks

Carlsberg Danmark continues to lead soft drinks

Strong demand for organic products shapes innovation efforts

Health and wellness trend set to impact forecast period growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Functional bottled water leads the way

Active lifestyle boosts bottled water

Challenge from tap water

COMPETITIVE LANDSCAPE

Bottled water remains consolidated

Increased competition in on-trade premium segment

Samples

Overview

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Table of Contents

Bottled Water in Denmark - Category analysis

HEADLINES

PROSPECTS

Functional bottled water leads the way

Active lifestyle boosts bottled water

Challenge from tap water

COMPETITIVE LANDSCAPE

Bottled water remains consolidated

Increased competition in on-trade premium segment

CATEGORY DATA

Soft Drinks in Denmark - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in Denmark sees moderate value growth

Health and wellness trend shapes demand for soft drinks

Carlsberg Danmark continues to lead soft drinks

Strong demand for organic products shapes innovation efforts

Health and wellness trend set to impact forecast period growth

MARKET DATA

APPENDIX

Fountain sales in Denmark

SOURCES

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