Bottled water has a healthful reputation, which is likely to see it grow in popularity at the expense of other types of soft drinks, such as carbonates, over the forecast period. Functional bottled water in particular will sustain strong growth rates, tapping into global health and wellness trends and be driven by innovations from category leader Vitamin Well.
Climate change will also have a positive effect on demand, as it is leading to longer and warmer summers in Denmark. On the other hand, the plastic waste generated by bottled water companies will continue to discourage some Danes, particularly younger ones.
Consumers are likely to continue to move away from carbonates in their drive to maintain healthier lifestyles. This is set to lead to a further shift towards flavoured bottled water, which will be in growing demand among consumers who appreciate its taste.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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