Despite being one of the more mature categories in Europe in terms of per capita consumption and total volume sales, Hungarian bottled water is expected to continue to see gradual growth over the forecast period. Hungary is rich in local mineral water resources and has well-established brands and distribution networks.
Functional bottled water is expected to continue to see growth despite inflation, adding to the already higher price points of these products. Thanks to active product development and a wider distribution network in, for example, Viwa, Apenta+, R-water and Magnesia brands, interest and, in turn, visibility in this product area will continue across the forecast period as local consumers seek added health benefits from soft drinks.
ver the forecast period, natural mineral water will see the biggest sales through hypermarkets and supermarkets, while discounters will gain ground in a price-sensitive climate thanks to the prevalence of private label within this channel. Indeed, a greater number of brands are expected to seek visibility within discounters as they attempt to drive volume sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!