Bottled water will perform strongly over the forecast period as a greater percentage of Cameroonians will opt for bottled water, supported by more widespread availability, thanks to the expansion of modern grocery retailers across the country, coupled with an increase in local manufacturing, which will lead to a reduction in the average unit price and will make it affordable to lower-income consumers. Also, with the public water supply not able to meet demand, this will also drive volume sales.
Imported brands will continue to account for limited volume sales in bottled water, with the product area dominated by domestic bottlers. Consumers favour local products in bottled water, as unit prices are far lower than for imported brands, with the latter passing on cost of imports on to the consumers.
Sales of imported brands in bottled water tend to be strongest in niche and higher-priced areas which appeal to higher-income consumers. These include, for example, carbonated bottled water and flavoured bottled water, which are mostly sold through modern grocery retailers such as supermarkets, in high-end outlets, and through select on-trade outlets which cater for higher-income consumers.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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