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Learn moreJan 2021
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Although it performed better than other categories such as juice, bottled water saw a decrease in both on- and off-trade volume sales in 2020 as result of COVID-19’s impact on consumer behaviour. One of the main impacts of the pandemic on the bottled water category over the year was the reduced consumption on the go.
Total consumption of bottled water per capita in Ukraine remained relatively low in 2020, reaching only 46 litres compared to the regional average of 66 litres. Bottled water continues to be perceived as a more premium category rather than a product of primary consumption.
An unstable economic environment and low disposable incomes frequently turn Ukrainian consumers’ attention away from bottled water and make them opt for cheaper substitutes. One such alternative is tap water, which many Ukrainians still consume due to budget restrictions and despite the fact that its quality is rather poor.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.