Bottled Water in Ukraine

PROSPECTS

Ukraine witnessing a growing water drinking culture

Bottled water continued to register strong growth in 2018. Ukraine continued to lag behind other European countries in terms of per capita consumption of bottled water.

2018 sees many new product launches

Bottled water continued to witness the launch of new products in 2018. Many of these were developed and promoted in line with the growing health and wellness trend.

Still bottled water continues to outperform carbonated bottled water

Still bottled water remained the fastest growing category in 2018 due to the health and wellness trend. In addition, ongoing urbanisation and globalisation continued to drive consumer demand for still bottled water on a daily basis.

COMPETITIVE LANDSCAPE

Oskar Morshynsky expected to maintain its leading position over the forecast period

In 2018, Oskar Morshynsky remained the leading player in bottled water in Ukraine. The company is mainly known for its flagship Morshynska brand thanks to heavy advertising, strong distribution and an ongoing focus on innovation.

Domestic mineral bottled water has a promising future

When it comes to predicting the performance of mineral bottled water, it is crucial to focus on its high level of specialisation. The content of Ukrainian mineral water is unique, and depending on the level of mineralisation, many of these are used for medicinal purposes.

Private label set to lose out to strong brands

Bottled water is considered one of the healthiest categories within soft drinks. Water is an integral part of a healthy diet and Ukrainians are becoming more aware of the negative effects of the sugar and artificial ingredients used in many non-alcoholic beverages.

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