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Country Report

Bottled Water in

Bottled Water in Ukraine

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 lockdowns and quarantine periods resulting in lower demand for bottled water in small containers for on the go results in stronger volume decline in 2020

Although it performed better than other categories such as juice, bottled water saw a decrease in both on- and off-trade volume sales in 2020 as result of COVID-19’s impact on consumer behaviour. One of the main impacts of the pandemic on the bottled water category over the year was the reduced consumption on the go.

Ukrainian consumption of bottled water is lower than the regional average, as many consumers cannot afford to purchase bottled products on a regular basis

Total consumption of bottled water per capita in Ukraine remained relatively low in 2020, reaching only 46 litres compared to the regional average of 66 litres. Bottled water continues to be perceived as a more premium category rather than a product of primary consumption.

For many Ukrainians with lower disposable incomes in an unstable economy, tap water is a more feasible option than bottled water

An unstable economic environment and low disposable incomes frequently turn Ukrainian consumers’ attention away from bottled water and make them opt for cheaper substitutes. One such alternative is tap water, which many Ukrainians still consume due to budget restrictions and despite the fact that its quality is rather poor.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Ukraine?
What are the major brands in Ukraine?
How important is the direct selling method of distribution in Ukraine for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Ukraine?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdowns and quarantine periods resulting in lower demand for bottled water in small containers for on the go results in stronger volume decline in 2020

Ukrainian consumption of bottled water is lower than the regional average, as many consumers cannot afford to purchase bottled products on a regular basis

For many Ukrainians with lower disposable incomes in an unstable economy, tap water is a more feasible option than bottled water

RECOVERY AND OPPORTUNITIES

While bottled water will see higher volume and value growth rates over the forecast period, negative economic impacts of COVID-19 will limit more rapid development

Per capita consumption is set to increase, but grey market presence may impede the ability to gain an accurate picture of real per capita levels over the forecast period

Despite higher health awareness and closer attention to the quality of water they consume, many consumers will likely stay with tap water and other cheaper options

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 2 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Soft Drinks in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Bottled Water in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 lockdowns and quarantine periods resulting in lower demand for bottled water in small containers for on the go results in stronger volume decline in 2020

Ukrainian consumption of bottled water is lower than the regional average, as many consumers cannot afford to purchase bottled products on a regular basis

For many Ukrainians with lower disposable incomes in an unstable economy, tap water is a more feasible option than bottled water

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdowns and quarantine periods resulting in lower demand for bottled water in small containers for on the go results in stronger volume decline in 2020

Ukrainian consumption of bottled water is lower than the regional average, as many consumers cannot afford to purchase bottled products on a regular basis

For many Ukrainians with lower disposable incomes in an unstable economy, tap water is a more feasible option than bottled water

RECOVERY AND OPPORTUNITIES

While bottled water will see higher volume and value growth rates over the forecast period, negative economic impacts of COVID-19 will limit more rapid development

Per capita consumption is set to increase, but grey market presence may impede the ability to gain an accurate picture of real per capita levels over the forecast period

Despite higher health awareness and closer attention to the quality of water they consume, many consumers will likely stay with tap water and other cheaper options

CATEGORY DATA

Soft Drinks in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Ukraine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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